Search engines, social media, e-commerce, and mobile games all make money by selling advertising. But making ads work in AI search might not be so straight forward. Perplexity, for instance, reportedly pulled back on plans to integrate ads into their AI search engine. And internal documents showed the company made only $20,000 in ad revenue in the fourth quarter last year. Marketplace’s Meghan McCarty Carino spoke with Garrett Johnson, professor of marketing at Boston University to get a sense of why jumping into the ad business is difficult.
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | Brands are racing to show up in AI search | 0 | 5 | 04-03-2026 |
| 2 | It's a tough time to break into cybersecurity | -2 | 5 | 15-06-2026 |
| 3 | Google search gets an AI makeover | 0 | 5 | 22-05-2026 |
| 4 | Amid AI backlash, brands are emphasizing the human side of marketing | 0 | 5 | 27-05-2026 |
| 5 | The AI search boom is fueling content budgets before media buys | 0 | 0 | 22-06-2026 |
| 6 | From SPO to Creative Strategy: How Publishers Are Resetting Ad Ops for 2026 | 0 | 0 | 16-01-2026 |
| 7 | 89% of marketers report AI search gains in 2025 but struggle to measure the impact accurately | 0 | 0 | 13-04-2026 |
| 8 | Influencer marketing gains traction among AI apps | 0 | 0 | 11-03-2026 |
| 9 | AI Agents Are Buying Ads Now: He Built the Systems They Learned From | 0 | 0 | 31-05-2026 |
