The new five-year deal grants beIN satellite capacity on the Eutelsat 7 West A and 8 West B satellites.

Eutelsat has announced the renewal of its strategic partnership with beIN Media Group for the continued distribution of its direct-to-home (DTH) services across the Middle East and North Africa (MENA) region.

Under the new five-year agreement, beIN secures satellite capacity on the Eutelsat 7 West A and Eutelsat 8 West B satellites, reinforcing its ability to deliver premium sports and sports news content to millions of households across MENA.

7/8° West reaches 95% of TV homes across MENA and offers the largest exclusive reach. This renewal underscores the orbital position as the leading video neighbourhood in the MENA region, chosen by over 66m TV homes and hosting the region’s largest line-up of premium international and regional broadcasters.

Speaking about the deal, Aymeric Genty, President of Eutelsat’s Video Business Unit, said: “We are proud to extend our partnership with beIN Media Group, one of the most influential broadcasters in the region. Together, we will continue to deliver world-class sports content to millions of viewers with the highest levels of reliability and quality, highlighting the unrivalled value of the 7/8° West orbital position as the premier broadcast hub in MENA.”

Israel Esteban, Chief Technology Officer, beIN Media Group, added: “DTH broadcasting remains the dominant distribution platform across the region, making a strong partnership with Eutelsat essential. This renewal builds on beIN and Eutelsat’s successful 7-year collaboration, ensuring that for the next five years, millions of viewers across 24 MENA countries will continue to enjoy the world’s most prestigious sports events and beIN Sports’ unrivalled coverage, delivered with exceptional quality.”