Meta has announced Creator Assistant, a new AI-powered tool designed to help Facebook creators better understand their audience, improve content performance, and discover new growth opportunities. Alongside the launch, the company is also expanding its AI-powered Reels translation technology with support for five additional languages, helping creators reach wider global audiences.

Integrated directly into Facebook’s Professional Dashboard, Creator Assistant acts as an AI-driven advisor that analyzes a creator’s audience behavior, engagement trends, content performance, and growth patterns. The tool provides personalized recommendations based on a creator’s Facebook presence and content history.

Creators can interact with Creator Assistant through natural language conversations, asking questions such as why a particular Reel performed well, how audience engagement has changed over time, or what content strategies could improve future performance. The assistant responds with contextual insights and allows creators to ask follow-up questions for deeper analysis.

According to Meta, the tool goes beyond reporting metrics by helping creators understand the factors behind content success, including posting times, audience consumption habits, content formats, and engagement patterns.

Creator Assistant can also provide guidance on:

• Audience behavior and follower trends
• Content performance analysis
• Posting strategies
• Growth opportunities
• Monetization eligibility progress
• Audience engagement improvements

In addition to performance insights, Creator Assistant functions as a creative brainstorming tool. It can generate content ideas, suggest alternative formats, recommend new creative angles, and surface trending topics based on audience interests and activity across Facebook.

Creators can even attach specific posts when asking questions, allowing the AI assistant to analyze content-level performance data and provide tailored recommendations for future content creation.

Meta says the assistant can personalize its suggestions based on a creator’s objectives, whether the goal is increasing audience growth, improving engagement rates, boosting content reach, or progressing toward monetization milestones. The system is also designed to learn from creator interactions and feedback over time, making recommendations increasingly relevant.

Alongside Creator Assistant, Meta is expanding its AI-powered Reels translation technology. The feature, which automatically translates spoken content while preserving the creator’s voice and speaking style, is already used by more than half a billion Facebook users every week through AI-translated videos.

The translation system also supports optional AI-powered lip-syncing, helping translated speech better align with on-screen mouth movements for a more natural viewing experience.

Meta has confirmed support for five new languages:

• Arabic
• Bahasa Indonesian
• French
• Thai
• Vietnamese

These languages join the nine languages already supported by the platform’s AI translation system, allowing creators to make their content accessible to a broader international audience without producing separate versions of their videos.

Creator Assistant is rolling out to eligible creators in India, the United States, and Canada through the Facebook mobile app’s Professional Dashboard. Meta says broader global expansion and additional AI-powered creator tools are planned in the coming months.

The expanded AI Reels translation language support will also begin rolling out soon, further strengthening Meta’s efforts to help creators grow audiences across different regions and languages.