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McDonald's Reignited Growth by Sharing the Pen with Fans and Partners
Дата публикации: 28-07-2026 04:00:00

McDonald's reignited growth by handing creative control to fans and partners — a strategy that moved 20 million Snack Wraps in five days and generated 13.8 billion social impressions for a single activation. McDonald's USA's Alyssa Buetikofer reveals how loosening brand control may be the sharpest competitive lever a marketer can pull.

Основное содержимое страницы с новостью.

Snack wraps, McNugget caviar, and specialty drinks launched through fan-driven co-creation

July 28, 2026    

McDonald's reignited growth by handing creative control to fans and partners — a strategy that moved 20 million Snack Wraps in five days and generated 13.8 billion social impressions for a single activation. McDonald's USA's Alyssa Buetikofer reveals how loosening brand control may be the sharpest competitive lever a marketer can pull.

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