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In the Path of the Crowd: How DOOH Helps Brands Reach Live Event Audiences

Дата публикации: 27-05-2026 21:10:10

Live events create real-world audience signals that DOOH can help advertisers act on. Our latest article looks at how brands can use location, timing, creative flexibility, and local relevance to connect with audiences around concerts, games, festivals, conferences, and other shared moments.
The post In the Path of the Crowd: How DOOH Helps Brands Reach Live Event Audiences appeared first on IAB Canada.

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