Tom Brady wore a blinged-out rose gold Rolex Daytona for Sunday’s Lions vs. Packers broadcast. AP Photo/Adrian Kraus

Tom Brady’s wrist is always ready for prime time.

The Fox Sports analyst, 49, gave his followers a closeup of his latest watch for Sunday’s Green Bay Packers vs. Detroit Lions game.

He showed off a rose gold Rolex Daytona Rainbow with a pavé diamond dial and 36 multicolored baguette-cut sapphires encircling the bezel. The piece is listed at $498,000 on the resale market.

The Fox Sports analyst showed off his wrist candy — as he often does on game days — on Instagram Stories. tombrady/instagramThe ultra-exclusive watch is set with 36 rainbow-colored sapphires, and is valued at nearly half a million dollars on the secondary market. RolexTravis Kelce sported what looked like the same Rolex style at Arrowhead Stadium in November 2025. Getty Images

The seven-time Super Bowl champ seemed pleased with his pick, sharing the snap on his Instagram Story with three heart emojis.

Brady isn’t the only NFL star with a soft spot for the Daytona Rainbow: Travis Kelce wore what appeared to be the same style to a Chiefs game last November. Drake and soccer star Harry Kane also own the pricey piece.

Sunday’s Rolex has some colorful competition in Brady’s collection. In September, he wore a $485,000 white gold rainbow Audemars Piguet Royal Oak to the Chargers vs. Bills game, and he owns the rose gold version, too.

Earlier this month, he picked an orange sapphire Daytona worth around $300,000 for the Rams vs. Eagles game, then opted for a platinum Land-Dweller with an ice-blue dial two weeks later.

The retired quarterback once auctioned off 21 of his timepieces at Sotheby’s. AC Milan via Getty ImagesAt September’s Chargers vs. Bills game, Brady’s wrist sparkled in a rainbow Audemars Piguet Royal Oak. tombrady/instagramHis diamond-covered Rolex Sea-Dweller at Kevin Hart’s roast has been valued as high as $6 million. Getty Images for Netflix

The MVP of his wrist roster, however, might be the diamond-covered Rolex Sea-Dweller he wore to Kevin Hart’s Netflix roast in May. Valuations of the off-catalog model have reached $6 million, though the figure remains disputed.

Brady doesn’t hold on to every piece, though. He auctioned off 21 of his timepieces at Sotheby’s in December 2024, bringing in nearly $5 million.

Away from the booth, his love life is generating headlines, too. Brady is reportedly dating supermodel Candice Swanepoel, 38, with a source telling Us Weekly on Saturday that the pair have been together “for a while.”

Swanepoel, who walked in this month’s Victoria’s Secret Fashion Show, split from ex-fiancé Hermann Nicoli in 2018. Brady and Gisele Bündchen divorced in 2022 after 13 years of marriage.