Adam Peaty's upcoming wedding to Holly Ramsay has seen him not only feud with his family, but also busy striving to build a business empire like his future father-in-law Gordon.

The Olympian, 30, who is set to tie the knot with nepo-baby daughter of TV chef and Tana Ramsay, 25, has been working hard with his eight companies amid the fallout, which has seen him ban his relations from the nuptials. 

While he may be a way off matching the Gordon's £180M fortune, Adam is already a millionaire after raking in £1.4M last year from his media work alone, according to The Sun. 

The athlete has also formed seven more startups with business partner Ed Baxter, through their AP company which runs training workshops and swimming academies with a centre in Saudi Arabia.

According to their website Adam and fed became training partners in 2015 before going on to launch the company four years later and their ultimate passion is to build it into the 'leading brand in the swimming world'

As well as a merchandise line and trademarking Adam's motivational slogan 'Better Than Yesterday' the brand also runs a big money swimming competition with a £21,500 prize for entrants from all around the world. 

The next race will take place in May 2026 when it returns to London's Aquatics Centre with tickets ranging from £2 to VIP packages. 

The website reads: 'From Olympic Champions to emerging talent, this event delivers thrilling head-to-head battles and unforgettable performances in one of the world’s most iconic swimming venues!'.

Adam is also a paid brand ambassador for a whole host of companies including Speedo, Visa, German car company CUPRA and a Jacuzzi manufacturer. 

Meanwhile savvy Holly has been using the lead-up to the wedding to net a host of lucrative deals - with her talent agency Hypesight adding details of her wedding to her booking page. 

The influencer's Instagram feed has been heaving with exciting collaborations, including partnerships with Victoria's Secret, Armani and Charlotte Tilbury, which have all come to be in the lead-up to the wedding. 

On Wednesday, Holly shared a video of her new Charlotte Tilbury collection, showing her hosting a dinner party - with a table fully comprising cosmetics - just days after unveiling her sizzling Victoria's Secret lingerie campaign. 

Her run of deals did not end there, with the new wedding brand deal in the bag.  

Holly looked nothing short of sensational in her Victoria's Secret shoot, in which she posed in a number of bride-inspired looks from the lingerie giant. 

Her talent agency Hypesight shared a video of the campaign alongside a caption reading: 'Holly Ramsay x Victoria's Secret | Bridal⁠... 

'Effortlessly luxe, Holly is every inch the bride-to-be as she unveils Victoria’s Secret’s newest edit. With her wedding day approaching this Christmas, anticipation and elegance are at an all-time high.'

The official account for Victoria's Secret posted underneath: 'Obsessed'. 

Holly has also tied up with Armani for a padel collaboration, as she posed for a slew of snaps while on a padel court. 

She has established herself as an influencer with the help of her agency, with the Hypsight website describing her as: 'Holly Anna Ramsay is a London-based tastemaker, mental health advocate, and passionate supporter of sport....

'In 2021, she made a powerful impact with her podcast “21 & Over,” sparking open conversations about adulting, mental health, healing, and emotional well-being...

'Holly’s enthusiasm for sport continues to shape her journey: from championing women in motorsport with the Formula One® Academy to sharing her zest for racing, NFL and NBA.' 

The listing went on to describe the star, saying: 'A creative force in the kitchen. Holly draws inspiration from her family roots—including her father, renowned chef Gordon Ramsay—bringing her own authentic touch to cooking and baking....

'Holly is now preparing for her upcoming Christmas wedding to GB team Olympic medallist Adam Peaty OBE —an event the entire luxury industry highly anticipates.

'Holly is celebrated for her organic, honest, and authentic content...

'Family-oriented and unapologetically genuine, she remains vastly approachable and relatable, cultivating a massive following who connect with her warmth, openness, and real-life perspective'.