'Everyone will have an opinion!': Conquering the social media 'cringe' and finding your niche

Дата публикации: 23-06-2026 05:30:00

From a beauty counter in Debenhams to a global beauty brand. Elanna McGowan is the owner of Pearl Beauty – a functional makeup brand which is making waves in the UK, Ireland and beyond. Originally from Canada, Elanna moved from Ontario to Ballymoney after meeting her now husband. Having built up a following on YouTube of almost 300,000, she decided to start a beauty brand that anyone could use – and pearl beauty was born. She joined Cathy to talk about finding your niche, building a brand, and staying true to yourself in business. 

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