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СпутникиРНSpaceXРоскосмосNASAFrom kitchen drawers to wheelbarrows - why do Mancs like eating tiramisu in so many weird ways?
It’s no secret that Greater Manchester loves a novelty food trend.
From Yorkshire pudding wraps at the Christmas markets to viral subs sold down a back alley, Manchester has always been fond of a photo-friendly food option.
But there’s one food craze that has been uniquely embraced by Mancs over recent years, with whole cafes to the dessert now popping up across the region - the novelty tiramisu.
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For some reason, the classic Italian dessert has become a focal point for food vendors across the city, being sold in more ways than you could imagine.
From tiramisu cakes at Sicilian NQ and Slattery to tiramisu lattes at Angel Crumbs Dessert - you can now even indulge in a wheelbarrow full of tiramisu at Ciaooo pizzeria on Swan Street between the Northern Quarter and Ancoats.
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The rise of the Manchester tiramisu can be traced back to the famous tiramisu drawer from Onda pasta - perhaps the most influential form of tiramisu on the Manchester culinary landscape.
Debuting in 2023, the restaurant got everyone talking after they shared a video of their tiramisu drawer - a massive slab of tiramisu which chefs can scoop to order when they're busy during service.
The indulgent innovation quickly went viral amassing over 23 million views across Instagram and TikTok with thousands of shares and comments.
Since Onda shared their tiramisu drawer online, cafes selling tiramisu cakes, tiramisu drinks and novelty flavoured tiramisu, such as with matcha and pistachio, have not ceased to open up all across the region.
There are now even dedicated tiramisu cafes across Greater Manchester, including the concept hole-in-the-wall spot 'LAYRr' in Ancoats, Angel Crumbs in Circle Square and Misu Tiramisu in Stretford, all boasting a variety of non-traditional tiramisu flavours.
Some social media users have expressed their disappointment with the rise of tiramisu concepts in Manchester, however, with some calling it a sign of the region's ‘gentrification’.
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For Misu, which began selling the dessert last year at makers markets and then at Manchester’s Christmas markets, they’ve first-hand experience of the desserts rise to fame.
Following a trip to Milan, owners Aleem and Aishah, were inspired to bring back the flavoured tiramisu to the UK and spent a year refining the recipe before launching at their first market in their hometown of Sale.
According to Aleem, the reason why people love Tiramisu so much is simple: it looks good on camera and it tastes great.
Aleem Bani, co-founder, said: “Social media's massive for us, because it's so Instagrammable. People are seeing it on their socials and they’re wanting to come and try it for themselves.
“It’s a bit unusual because we started about a year ago and there was some interest around tiramisu but it wasn’t at the level it is now.
“What we’ve found is that either people haven’t tried tiramisu at all or it is their absolute favourite dessert.
“I’m not sure about other places, but I think for us, our branding, our packaging, all the different flavours, it looks really cool on social media. It’s very Instagrammable which I think has helped us get noticed a bit more with people sharing it in that way.
“People are wanting to share what they’ve got from us and it’s a new way of trying tiramisu. It’s a classic dessert but it’s a new way of trying it; a new experience, so people are interested in trying it."
Reflecting on how they started and what was available in terms of the dessert in Manchester, Aleem says he doesn't recall a "craze".
"The reason we started doing our tiramisu was because we went to Italy and tried it there and I just thought, I think I can do a better job of this.
“The concept of all these different flavours, this is something that was already happening in Italy. We have nine flavours of tiramisu, in total we've sold a variation of 13 different flavours and I think it's just the intrigue of what a certain flavour of tiramisu would taste like."
The gamechanger for the couple though was their foray into Manchester's acclaimed Christmas Markets. It was here that they really hit the ground running and amassed a new customer base, allowing them to expand the venture to Stretford in recent weeks.
“At the Christmas market we had queues pretty much every day. And since we stopped the markets, people are asking us about where they can purchase our products. And so that's where the idea for having our own place came from.
“The concept of Misu Cafe is that you actually see the tiramisu being made in front of you. We have a production days four days a week where if you were to come in, you can see the tiramisu being made.
“The first day we opened we had queues across the whole of King Street and we were cleared up by like 2pm."