Tata Motors launches Sierra 'Jubilee Edition' to mark 50,000 SUV sales: Price, features and more

Synopsis

Tata Motors celebrates Sierra sales milestone with new Jubilee Edition packs. These dealer-fitted accessory bundles enhance the SUV's appearance and convenience features. Buyers can select from curated packs or choose individual accessories for personalization. The Smart+, Pure, and Adventure Jubilee Editions offer distinct styling and functional upgrades. Pricing details for these accessory packages are available at dealerships.

Listen to this article in summarized format

Auto giant Tata Motors on Satuday announced the launch of the Sierra Jubilee Edition to mark the SUV crossing the 50,000-unit sales milestone.

The Jubilee Edition comprises curated cosmetic and convenience upgrades tailored to different variants, while buyers can also opt for individual accessories based on their preferences.

The Smart+ Jubilee Edition gets a front grille add-on and tailgate cladding for a refreshed exterior appearance. It also comes equipped with roof rails, semi-leatherette seat covers, four speakers, a 10.25-inch touchscreen infotainment system with wireless Apple CarPlay and Android Auto, and a rear parking camera.

The Pure Jubilee Edition includes the same grille add-on and tailgate cladding, while adding wheel arch cladding, a parcel tray, magnetic sunshades, leatherette seat covers, a leatherette steering wheel cover, and front and rear dash cameras.

For customers seeking a more rugged look, the Adventure Jubilee Edition comes with Tata Motors' complete ROQ accessory kit along with a dash camera.

The Jubilee Edition is not a standalone trim but a collection of dealer-installed accessory bundles designed for specific Sierra variants. Customers who do not want the bundled packages can instead choose individual accessories on an à la carte basis to customise their SUV.

Tata Motors has not yet announced fixed prices for the Jubilee Edition accessory packs. Buyers can contact their nearest dealership for variant-wise pricing and details of the available packages.