Synopsis

Hero MotoCorp has officially entered the German market through a new distribution partnership. This expansion marks a significant milestone for the company in Europe's largest economy. The company will introduce its Euro 5+ compliant products, led by the XPulse 200 4V series. KSR Group will manage sales and service through over twenty-eight outlets across major German cities. This move makes Germany Hero MotoCorp's fifth European and fifty-third global market.

Hero MotoCorp

Two-wheeler maker Hero MotoCorp on Thursday announced its entry into the German market through a distribution partnership with Austria-based KSR Group, marking its expansion into Europe's largest economy.

As part of the move, the company will introduce its Euro 5+ compliant product portfolio in Germany, led by the XPulse 200 4V series, according to a regulatory filing.

"Germany represents a defining milestone in Hero MotoCorp's global growth journey. Building on our presence in Italy, Spain, France and the UK, our entry now into Europe's largest economy reflects the growing strength of our global business and our long-term commitment to the region," said Sanjay Bhan, Executive Vice President - Global Business, Global Product Planning and Global Market Insights.

With the latest expansion, Germany becomes Hero MotoCorp's fifth market in Europe and its 53rd market globally.

KSR Group will initially roll out Hero MotoCorp's products through a network of more than 28 official sales and service outlets across major German cities, with plans to rapidly expand its footprint across the country.

Commenting on the partnership, KSR Group CEO Michael Kirschenhofer said the two companies share the same customer-first approach, with a clear focus on delivering a seamless ownership experience through a strong and expanding sales and service network.

"With the objective of building a network of 30 sales points in Germany, we are confident that Hero MotoCorp is well positioned for a successful market entry," he said.

"The launch portfolio, consisting of the XPulse 200 in two versions, offers German customers an attractive combination of modern technology, everyday usability and outstanding value," Kirschenhofer added.

Headquartered in Austria, KSR Group is a leading European importer and distributor of motorcycles, scooters, ATVs, side-by-side vehicles and modern mobility products