The Activision always-on UGC engine finds and licenses organic creator content, then pushes it into paid media while the conversation is live. The approach could reshape how brands measure campaign success — shifting focus from reach to social conversation.
July 15, 2026
The Activision always-on UGC engine finds and licenses organic creator content, then pushes it into paid media while the conversation is live. The approach could reshape how brands measure campaign success — shifting focus from reach to social conversation.
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