Вход на сайт

Просмотр новости

Найдите то, что Вас интересует

Netflix Paid $587 Million in Cash for Ben Affleck’s AI Startup InterPositive

Дата публикации: 17-07-2026 21:16:49

The figure was disclosed in a regulatory filing by the streamer on Friday
The post Netflix Paid $587 Million in Cash for Ben Affleck’s AI Startup InterPositive appeared first on TheWrap.


Основное содержимое страницы с новостью.

Netflix paid $587 million in cash to acquire Ben Affleck’s AI startup InterPositive, according to a regulatory filing from the streamer on Friday.

“In March 2026, the Company completed an acquisition which was accounted for as a business combination for a total purchase price of approximately $587 million, consisting of cash consideration,” the filing states.

Though InterPositive is not directly named, the deal to acquire the company was announced by Netflix in March. Financial terms were not disclosed at the time, though reports pegged the value of the deal at up to $600 million.

The InterPositive deal expanded Netflix’s suite of AI-powered tools for filmmakers, with the former’s team of engineers, researchers, creatives and producers integrated directly into the streamer. As part of the agreement, Affleck serves as a senior advisor.

Netflix previously said that InterPositive’s proprietary AI model and features would work with tools offered by the streamer’s third-party partners and in-house tech unit Eyeline.

In order to protect creators, InterPositive’s model is trained solely on dailies from a specific film or television production to ensure the output is relevant. The tools can be used on any live-action film or TV show during the production or post-production process to address challenges such as replacing missing shots, reframing existing shots, correcting lighting and replacing or enhancing backgrounds.

“It’s not text to video prompts, but rather tools that fit into real production workflows and respect the artistic intent that’s behind the story,” Netflix chief technology and product officer Elizabeth Stone previously told TheWrap. “It’s really anchored in the story that the director is telling and it’s tailored to that specific production, which is really what allows the controllability and consistency that can be very hard to get with other AI models and tools. So the creator is able to very flexibly iterate, adjust and refine shots using their own production’s data.”

During Netflix’s second-quarter earnings call, executives revealed that generative AI workflows have been used in roughly 300 of Netflix’s titles in 2026, with the largest concentration of work in post-production.

Netflix co-CEO Ted Sarandos told analysts that the technology is specifically being used for complicated shots and sequences, such as to enhance crowds or historic battle scenes.

“In many of the cases, productions would have left out those key shots because they just wouldn’t have been able to afford them. They wouldn’t have been able to do them in the time frames that they’re working on,” he said. “So those sequences are saved by the availability and access to these GenAI tools.”

The company said it would continue to leverage AI to provide a more personalized, immersive and interactive experience for members and enhance ads capabilities for brands and improve the quality of its series and films.

“We believe it takes great artists to make something great, and AI is not changing that. AI will give creatives better tools to bring their visions to life,” Sarandos emphasized. “Movies are being made by people who make movies. AI provides them with better tools to make them even better.”

“By equipping creators with these tools, we believe they’re going to enhance their abilities, and we are going to have better and more impact for every dollar we spend on our programming. So, content creation timelines can be shortened and quality can be enhanced,” he continued. “The cost savings will likely be reinvested into more content on the service, which fuels high-quality engagement, and that whole kind of revenue-profit flywheel that’s going to come from that that we’ve been talking about from day one.”

Схожие новости

#Наименование новостиТональностьИнформативностьДата публикации
1Netflix заплатил $587 млн за ИИ-студию Бена Аффлека0520-07-2026
2砸重金押注影視AI!Netflix確認以5.87億美元現金完成收購班艾佛列克的AI新創InterPositive0520-07-2026
3Több pénzt kapott AI-cégéért cserébe Ben Affleck a Netflixtől, mint amennyit eddig színészettel keresett0520-07-2026
4Netflix Stock Extends Losses Another 8% on Weak Forecast, Shift to Fewer Engagement Updates-4617-07-2026
5Netflix Viewership in 2026: What Works, What Doesn’t and Why Wall Street Is Skeptical0517-07-2026
6The 3 Best Movies to Watch on Netflix This Week0317-07-2026
7THR: Netflix подписал контракт с создателями "Игры престолов" на $200 млн0008-08-2019
8Основатель DeepSeek стал самым богатым среди создателей моделей ИИ0714-07-2026
9Figma CEO says AI superintelligence is not a looming threat to the company0531-07-2025
10Tech companies hit with $3.5B in AI fines since 2022, led by Anthropic and Meta0724-06-2026

Классификация: Пресс-релизы. Схожих патентов: 0. Схожих новостей: 10. Тональность: 0. Информативность: 5. Источник: www.thewrap.com.