The company is also preparing to launch Select, a dedicated premium grocery section featuring imported food, gourmet groceries and other premium products | Photo Credit: Dado Ruvic

Quick-commerce platform Zepto has launched Zepto Club, an invite-only paid membership programme offering cashback, priority delivery and exclusive discounts, as the company sharpens its customer retention strategy ahead of its proposed initial public offering (IPO).

Available by invitation at an introductory price of ₹99 a month, Club offers members 5 per cent cashback on every order in the form of Z-Coins, unlimited free delivery on orders above ₹99, priority packing and delivery, priority customer support, and early access to select offers and products.

The launch comes as competition in the quick-commerce space intensifies, with platforms increasingly looking beyond speed and assortment to differentiate their offerings and drive customer loyalty. It also pits Zepto directly against Swiggy One BLCK, the invite-only membership programme that offers benefits across food delivery and Instamart.

The membership programme is part of Zepto’s broader strategy to deepen engagement with its high-frequency users while expanding beyond its traditional value-led positioning. The company is also preparing to launch Select, a dedicated premium grocery section featuring imported food, gourmet groceries and other premium products, as it looks to tap into the fast-growing premium consumption segment.

Premium grocery has emerged as the latest battleground in quick commerce after Bengaluru-based FirstClub pioneered the category through a membership-led model, followed by Blinkit’s launch of Blinkit Gourmet.

The initiatives come as Zepto gears up for its IPO. The company recently filed its draft red herring prospectus (DRHP) with the Securities and Exchange Board of India for a public issue comprising a fresh issue of equity shares worth ₹7,000 crore and an offer for sale by existing shareholders. As it prepares to list, Zepto has been expanding its offerings beyond rapid delivery, with a sharper focus on customer retention, higher-value purchases and premium categories to strengthen its long-term growth story.

Published on July 17, 2026