RTD market trends in China: The emergence of a health-conscious consumer

Дата публикации: 17-06-2026 08:27:01

Four criteria influence Chinese beverage consumers’ decisions (N=1,168, 2026 April) when purchasing ready-to-drink (RTD) drinks. When asked to select influencing factors (multiple choice), 41% cited taste, while 35% cited each of safety, health attributes, and functional benefits. And finally, functional benefits at 35%. It is reasonable to assume that a beverage combining these various requirements […]
This article RTD market trends in China: The emergence of a health-conscious consumer is the first one to appear on Daxue Consulting - Market Research and Consulting China.

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