Fears for Xbox as it puts its developers on the chopping block once again

Дата публикации: 17-06-2026 14:00:33

After the billion-dollar company’s leaders sent staff a memo saying the brand had ‘over-extended’, game studios may be in the firing lineDon’t get Pushing Buttons delivered to your inbox? Sign up hereIn March 2000, Bill Gates stood onstage at the Game Developers Conference in San Francisco and, to a packed crowd, officially announced the company’s long-anticipated video game console. “We want Xbox to be the platform of choice for the best and most creative game developers in the world,” he told attenders – and that was indeed the intention of the small, dedicated team who put together the blueprints of that first machine.The Xbox landscape seems very different 25 years later. Last week, mere days after a bullish summer showcase full of Gears of War revivals and promises of a renewed focus on Xbox’s gaming strengths, new CEO, Asha Sharma, and chief content officer, Matt Booty, wrote a memo to Xbox staff inviting them to brace for “hard truths”. “Excluding Activision Blizzard King, over the past five years, we have spent over $20bn on ongoing investments in our content, platform and hardware subsidy, but our annual revenue has declined nearly half a billion during that time. Going forward, this cannot continue,” it read. Continue reading...

Классификация: Пресс-релизы

Схожие новости

#	Наименование новости	Тональность	Информативность
1	Xbox CEO outlines strategy to prioritise cost-efficiency and exclusive titles over premium hardware	0	0
2	Xbox reportedly planning more layoffs as CEO calls for "Xbox reset"	0	0
3	Microsoft будет резать студии: инсайдеры говорят о гибели Compulsion Games, Double Fine и не только	0	0
4	Xbox says hardware pricing boom represents "great" opportunity for games streaming	0	0
5	Microsoft reportedly considering restructuring Xbox into its own "wholly-owned subsidiary" and "moving faster" on releasing first-party games	0	0
6	Roblox stock soars 10% after revenue beat, strong user growth	0	0
7	Xbox confirms console exclusivity will be decided on "case by case basis"	0	0
8	Microsoft's Xbox Game Studios boss steps down after less than two years, amid major changes for the platform	0	0
9	Arm stock tumbles on chip designer's muted profit forecast	0	0
10	Following Gears of War: E-Day's declaration of Xbox exclusivity, Halo: Campaign Evolved is already climbing PlayStation pre-order charts	0	0

• Тональность 0
• Информативность 0
• www.theguardian.com