The Good Table in Cape Elizabeth will reopen on Friday, with another rebrand.

The restaurant at 527 Ocean House Rd., owned by Prentice Hospitality Group since 2023, will now offer housemade pizzas, baked goods from Not A Bakery and beer and wine for what the group hopes will be a casual, accessible setting. 

“We just wanted it to be a really easy community space that spoke to what people wanted,” said Alex Wolf, the vice president of Prentice Hospitality. There will be a pick-up window and relaxed indoor seating.

The restaurant has spent the past few months since seasonally closing its doors in December getting ready for this transformation, installing a pizza oven and hiring new staff. 

When the restaurant changed ownership and menus a couple of years ago, many regulars said they missed the family-style American and Greek food that was served when the Kostopoulos family ran it for nearly 40 years. And they missed the lower prices. 

The Prentice Hospitality Group owns upscale restaurants in greater Portland like Evo Kitchen + Bar, Douro and Twelve, and their original menu brought this influence to Cape Elizabeth. 

Press Herald food columnist Andrew Ross reviewed the restaurant shortly after it opened with the new owners, writing that the bistro-like restaurant “lent the Good Table an elegance it was lacking.” Roast chicken cost $32. A steak was $39. He ordered and recommended the pork schnitzel and duck meat fritters with deviled-egg puree. 

“I think a clear-eyed, pared-back refocus is the right move,” Ross wrote. “Stripping away decades of wall-to-wall carpet, unexciting beverage options and heavy dinner options also suits the corporate project of making The Good Table feel more prosperous and polished. In nearly every regard, it feels like a place for grown-ups.”

Many regulars took to social media saying they felt they had been priced out of an establishment that felt more like an upscale Portland restaurant than the family-style haunt they remembered. 

Prentice Hospitality internalized the feedback. 

“We have no problem admitting when we should reposition something to be more in line and in keeping with what people wanted, and I think that they wanted something that felt a little bit more democratic, accessible, and approachable,” Wolf said. “We wanted to do that.” 

They spoke with community members, many of whom said they wanted a pizza place of their own.