Organic value does not stop at the farm gate. It is created and captured through the markets we build the relationships we nurture and the stories we tell from soil to shelf.

This virtual webinar explores how farmers, food makers, and organic entrepreneurs can move beyond selling raw commodities to intentionally design value added products and market pathways that reward organic practices.
Through real world case studies and practical examples, we will examine how successful organic businesses have transformed crops into brands’ brands into categories and products into resilient value chains.

Participants will learn how today’s conscious consumers make buying decisions where value is gained or lost along the organic supply chain and how small shifts in product format function audience or narrative can unlock new markets. Whether you are selling at farmers markets working with regional distributors pitching retailers or building a direct-to-consumer presence this session will help you see your organic product not just as food but as part of a larger market system you can shape.

This event is supported through the United States Department of Agriculture (USDA) Transition to Organic Partnership Program (TOPP). TOPP is a program of the USDA Organic Transition Initiative and is administered by the USDA Agricultural Marketing Service (AMS) National Organic Program (NOP).

Details
Date: July 14, 2026 12:30 – 1:30 p.m. EST

Location:
Virtual, via Zoom

Cost: FREE

Registration

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