EXCLUSIVE: 20th Century Studios has won a heated auction for Persona, a novella by Marc Guggenheim, co-creator and EP of Arrow and one of the architects of the Arrow-verse franchise. Paul Feig, the Bridesmaids helmer who is coming off the hit The Housemaid, will direct. Deal is for seven figures.

Studio is keeping the concept under wraps, but Deadline hears this is a Fatal Attraction-style thriller with a modern twist. For Guggenheim, it’s his second seven-figure deal in the past half-year; he co-wrote and is executive producer on An Innocent Girl, a movie filming now and starring Kerry Washington, James Marsden, Chloe East and Colman Domingo.

Pic is produced by Laura Fischer, Feig’s partner in Pretty Dangerous Pictures. SVP Sarah Shepard will oversee for 20th.

Guggenheim is also developing the series The Measure for NBC and Higher Ground Productions.

Guggenheim and Feig are repped by CAA; Guggenheim is managed by Cliff Roberts at Syndicate Entertainment and lawyered by Raymond Tambe and Wendy Kirk.