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Best Buy, Ikea test new kitchen concept in U.S. stores
Дата публикации: 31-07-2025 10:54:31
Ikea and Best Buy have launched a pilot program putting Ikea kitchen and laundry displays in 10 U.S. stores. Shoppers can design spaces with Ikea staff and pick appliances with Best Buy associates. The move comes as Best Buy faces soft sales driven by tariffs, a weak housing market, and slower tech demand.
Best Buy said Thursday it will test mini-showrooms in some of its stores featuring Ikea products to show off kitchen design elements from the home retailer beside home appliances from the electronics store.
Beginning this fall, the program will debut in 10 Best Buy stores across Florida and Texas. Each store will feature a 1,000-square-foot Ikea “shop-in-shop” showcasing styled kitchens and laundry rooms.
“By bringing together our home furnishing expertise, products, and services with Best Buy’s leadership in appliances and technology, we’re creating a one-stop destination where customers can design their dream kitchen, storage solutions or laundry space with ease,” Rob Olson, chief operation officer of Ikea U.S. said in a Thursday press release.
The companies did not disclose financial aspects of the partnership.
IKEA is the Swedish flat-pack furniture giant, while Best Buy is one of the United States’ top consumer electronic stores.
The partnership comes as Best Buy looks for new ways to attract shoppers.
The company has struggled lately with rising tariff pressures, a soft demand in appliances, and a sluggish housing market. Best Buy said this spring that it had increased prices on some items due to tariffs.
Основное содержимое страницы с новостью.
By Krysta Escobar, CNBC • Published July 31, 2025 • Updated on July 31, 2025 at 11:02 am
The logo of Best Buy and Ikea on shopping carts.
- Ikea and Best Buy have launched a pilot program putting Ikea kitchen and laundry displays in 10 U.S. stores.
- Shoppers can design spaces with Ikea staff and pick appliances with Best Buy associates.
- The move comes as Best Buy faces soft sales driven by tariffs, a weak housing market, and slower tech demand.
Best Buy said Thursday it will test mini-showrooms in some of its stores featuring Ikea products to show off kitchen design elements from the home retailer beside home appliances from the electronics store.
Beginning this fall, the program will debut in 10 Best Buy stores across Florida and Texas. Each store will feature a 1,000-square-foot Ikea "shop-in-shop" showcasing styled kitchens and laundry rooms.
"By bringing together our home furnishing expertise, products, and services with Best Buy's leadership in appliances and technology, we're creating a one-stop destination where customers can design their dream kitchen, storage solutions or laundry space with ease," Rob Olson, chief operation officer of Ikea U.S. said in a Thursday press release.
The companies did not disclose financial aspects of the partnership.
IKEA is the Swedish flat-pack furniture giant, while Best Buy is one of the United States' top consumer electronic stores.
The partnership comes as Best Buy looks for new ways to attract shoppers.
The company has struggled lately with rising tariff pressures, a soft demand in appliances, and a sluggish housing market. Best Buy said this spring that it had increased prices on some items due to tariffs.
Copyright CNBC
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