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Natural Intelligence marketing firm wins Dun award for advancing women in Israeli high-tech sector
Дата публикации: 10-07-2026 09:15:10
Shila Zabro Weiss, Senior Director at Dun's 100, said the model NI developed demonstrates “how gender diversity is managed as a driver of business growth rather than as an isolated initiative."
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Natural Intelligence marketing firm wins Dun award for advancing women in Israeli high-tech sector
Shila Zabro Weiss, Senior Director at Dun's 100, said the model NI developed demonstrates “how gender diversity is managed as a driver of business growth rather than as an isolated initiative."
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People walk near office towers at a business park also housing high tech companies, at Ofer Park in Petah Tikva, Israel August 27, 2020(photo credit: REUTERS/Ronen Zvulun)BySIDNEY BLASCOJULY 10, 2026 09:15Marketing company Natural Intelligence (NI) was named the leading Israeli high-tech company for advancing women in the workplace, receiving the “Dun's 100 Women Tech Leadership Impact Award” at the WO.men CEO Summit at Bloomfield Stadium in Tel Aviv this week.
The award, presented annually by Dun's 100, part of Dun & Bradstreet, and the Israel High-Tech Association, recognized NI for demonstrating a systematic, measurable, and sustainable organizational model for female leadership, according to the press release.
NI was described as a company that integrates a values-driven approach with data-based business management.
The company’s methodology reportedly includes setting quantitative diversity targets, ongoing monitoring of outcomes, and adapting recruitment and promotion processes.
According to NI’s reports, women make up 43% of the company’s management ranks and 52% of its overall workforce, outpacing the country’s average of 34% in the first three quarters of 2025. On the executive board, three of the eight leaders are women: Noa Talmon, Chief People Officer; Smadar Levi, Chief Financial Officer; and Hila Gil, Chief Marketing Officer.
Shila Zabro Weiss, Senior Director at Dun's 100, described the model NI developed as demonstrating “how gender diversity is managed as a driver of business growth rather than as an isolated initiative.”
An illustrative image of the Israeli flag covered in computer pieces and the words ''Artificial Intelligence.'' (credit: SHUTTERSTOCK)What does Natural Intelligence do?
Founded in 2009 by Nir Greenberg, who is currently serving as Executive Chairman, NI operates a network of comparison platforms that match consumers with brands across categories like insurance, personal finance, and consumer services.
NI is now led by Jonathon Edelshaim, CEO, and has grown into one of Google’s top advertisers worldwide, with over 500 employees and generating hundreds of millions of dollars in revenue.
Dun's 100 is Israel’s long-running business ranking system, evaluating companies across dozens of sectors using criteria developed and measured by Dun and Bradstreet Israel’s economists.
Inclusion in its rankings is widely treated in Israeli business circles as a mark of quality for a company and its management.
First year of the award for advancing women in high-tech
The WO.men CEO Summit is co-organized by the Israel High-Tech Association and began in 2024 as an annual conference held around International Women’s Day to honor trailblazing women in Israeli tech.
This award is part of an initiative that Dun's 100 and the Israel High-Tech Association are institutionalizing this year, expanding this singular annual event into an ongoing strategic partnership.
2026 marks the debut of its dedicated award for advancing women in high-tech.
Both organizations are working to establish a standing forum of senior women from Israeli’s tech and industrial sectors.
The forum is aimed at advancing women professionally into leadership and management roles and to increase their representation on boards and executive teams.
“I was pleased to see that this year, despite existing challenges, the Israeli high-tech sector continues to drive the integration of women, with companies spearheading strategic, large-scale initiatives of exceptional business importance,” said Shila Zabro Weiss, Senior Director at Dun's 100.
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