The Standard is your one-stop shop for all things World Cup betting. Below, you’ll find today's standout price boost, our pick of the current welcome offers, live match odds and outright winner prices, plus in-depth guides to the biggest UK bookmakers and every major World Cup betting market.

Our World Cup betting page is refreshed every morning by the Standard’s betting team.

Today’s top price boost

France to qualify & Kylian Mbappe to score vs Morocco - Evens > 2/1

France are heavy favourites to see off Moroco for the second World Cup running after eliminating them at the semi-final stage in 2022. Kylian Mbappe has once again starred for France at a World Cup, scoring in four of their five games so far.

Today’s World Cup fixtures

Today’s top free bet offer

Bet £10, get £30 in free bets & double your odds token with Grosvenor

We have a special welcome offer from Grosvenor for the World Cup, which includes £30 in free World Cup bets. Punters must deposit and wager £10 to qualify for the free bets and that qualifying bet will also benefit from a double your odds boost token on whichever wager it is used.

If that offer isn’t for you, our World Cup free bets guide compares all the latest betting offers from bookies.

Live World Cup match odds

Bettors can find the best odds for World Cup fixtures below. The odds are live, so any changes made by bookmakers will be reflected instantly.

Live 2026 World Cup winner odds

Below are live outright winner odds for the 2026 World Cup, which will change significantly throughout the tournament.

Best World Cup betting offers - July 9

The Standard’s betting experts have picked out the top offers from World Cup betting sites, featuring unique sign up offers and the latest promotions from online bookmakers.

1. Betfred

New customers who sign up and bet a minimum of £10 on any event on the sportsbook receive £50 in free bets to wager on the World Cup via the Betfred World Cup offer.

Bettors can also secure a £10 free bet by wagering on every England match at the tournament. Put together a bet builder with three or more legs and combined odds of 3/1, and wager £10 to qualify.

Betfred are also running a bet and get offer for selected World Cup games, where punters can claim a £5 in-play free bet by wagering the same amount on a qualifying fixture.

On top of that, there’s money back on losing accumulators, and the unique double-delight & hat-trick heaven promo.

Read More

2. Paddy Power

The Paddy Power World Cup offer has changed throughout the tournament, with the bookie regularly running special offers for selected matches.

The standard welcome bonus is a bet £10, get £50 in free bets scheme. The free bets are paid as bet builders.

England bettors will also be interested to know that there is a free bet builder bet available for every England group stage game.

With Paddy’s Rewards Club, enhanced odds, free bet builder for every England game, and Paddy’s Wonder Wheel, there is plenty of draw to Paddy Power’s World Cup offerings.

3. BetMGM

The BetMGM sign-up offer includes £40 in free bets (4x £10 tokens), all of which can be wagered on the World Cup. New bettors will need to register, make a first deposit and then bet £10 to unlock the welcome bonus.

Bettors can get their money back as a free bet on selected matches. Just put together a bet builder with four or more legs on the chosen game, select second chance on the bet slip and enter your stake. Should the wager lose, punters will receive their stake back as a free bet builder token.

BetMGM also offers bettors the chance to claim a free bet or profit boost each day of the World Cup via their free-to-play Golden Spin promotion. Opt in and spin the wheel to claim a guaranteed prize.

4. Betfair

The Betfair World Cup welcome offer includes £30 in free bets. The free bets are exclusively for bet builders, which may or may not suit football bettors.

Bettors can also claim a £10 free bet every week of the tournament with Betfair. Opt in and wager £10 or more on an accumulator or bet builder to receive a £10 free bet token for use on accas or bet builders.

Betfair all offer a 90-minute guarantee on all World Cup games. That means if a wager on a match result market is winning when the clock strikes 90, it will be marked as a winner, no matter the final outcome.

5. William Hill

William Hill are all about the boosts for the World Cup, providing daily enhanced odds specials on selected matches, while offering a 50% winnings boost on successful bet builders.

There are also accumulator boosts available at Hills, while they will continue to enhanced the odds of selected outright bets throughout the tournament.

For new bettors, the William Hill World Cup offer is a bet £10, get £30 in free bets promotion, with the free bets eligible for wagering on the World Cup.

6. Bet365

Bet365 are the home of World Cup boosts for the 2026 tournament. Every day of the tournaments, there’s a super boost offer with hugely inflated odds, and so far 11 of the boosts have landed.

Check Bet365 socials to find out what today’s Super Boost will be, while new customers can secure up to £30 in free bets to wager on the tournament with the Bet365 World Cup offer.

Bet365 are also offering winnings boosts on successful bet builder and accumulators at the World Cup, along with a £250,000 tournament challenge, early payouts if the team you backed goes two goals ahead and the Sub On Play On.

7. Coral

The Coral World Cup offer is a bet £5, get £30 in free bets. The free bets are split into £10 tokens, and all of them are eligible for wagering on football.

Bettors can also get their stake refunded on losing bet builders for selected World Cup matches, including England’s next game with Mexico. The Rewards Shaker gives punters the chance to claim a betting bonus every day of the tournament, including free bets and odds boosts.

8. Sky Bet

The Sky Bet World Cup offer is a £0.05, get £30 in free bets promotion. While not the biggest welcome offer, it is tough to beat in terms of value for money.

Sky Bet are also handing out £1 free bets to users for every England match and have various free-to-play prediction games, offering a range of prizes, such as oods boosts tokens and cash.

The Sky Bet Club provides a free bet for those punters who place five or more World Cup wagers, whilst price boosts are available for every game on Sky Bet’s excellent mobile app.

9. Ladbrokes

The Ladbrokes sign-up offer is offering new users £30 in free bets when they sign up and wager £5 on a World Cup market at odds of 1/2 or greater. In return, bettors receive 6 x £5 free bet tokens, five of which can be used to bet on football.

Accumulator bettors can get their stake refunded as a free bet if one leg of their World Cup acca doesn’t win, so long as their multiple has at least five legs. There’s also a £5 free bet builder wager available daily for bettors who deposit £10 in shop using a Club Ladbrokes card and then wager £10 online.

10. Betway

Betway have some strong offers for the World Cup, including a bet £10, get £40 in free bets welcome bonus. The free bets that come with the Betway welcome offer are split 2 x £10 bet builder tokens and 2x £10 acca tokens, all of which can be wagered on the World Cup.

Regular accumulator bettors can also claim £10 in free bets each week of the tournament. To qualify, they’ll need to join Betway’s Free Bets Club and wager £25 or more on accas (3+ selections) in the space of a week.

There are also Betway boosts available on each game, with prices enhanced for a range of bets, and the free-to-play Fixture Frenzy, where bettors can win up to £25 in free bets.

Today’s free bet offers

We’ve pulled together our pick of the top World Cup offers for today’s games.

World Cup price boosts

Price boost offers are everywhere at this World Cup, with every bookmaker enhancing their odds across a multitude of bet types. Here are today’s best price boost bets:

Read More

Where to bet on the World Cup

There can be a big difference between UK bookmakers when it comes to their World Cup betting package. Bookies can vary when it comes to odds, market selection, in-play service, bet builder flexibility and payout team.

How to select a World Cup betting offer

The Standard reviewed all the World Cup offers listed on this page before putting them forward. Here are some of the criteria we considered when looking at free bet promotions and other offers.

Welcome offer value and qualifying stake

We weigh the value against the qualifying stake, as a high free bet figure means little if the qualifying bet is £20 at evens, for example.

Headline figures (£30, £40, £50) are only one factor - lower qualifying stakes often win out for casual bettors.

Free bet token structure

Free bets can be paid out in different ways, which might impact the overall value of an offer.

For example, bonuses split into 4x £10 free bets give bettors more wagering options, allowing them to potentially diversify their bonus, whereas one big £40 free bet token forces a single decision.

Restrictions & wagering

Restrictions on qualifying bets and free bet tokens can also make or break a welcome offer. Bettors should look out for minimum odds restrictions or caps on winnings from World Cup free bet offers.

Bettors may also be hindered by the type of wager a free bet can be used for. If the bookmaker offers a large bounty of free bets for joining, but all the free bets are restricted to correct score or more niche markets, the offer loses some value.

Some World Cup betting offers require bettors to wager any winnings, which subtracts from the value of any welcome offer.

Ongoing World Cup promotions

Plenty of bookmakers will continue football-specific promos such as 2 Up, money back on losing bet builders, acca insurance, daily price boosts, and free-to-play games for the World Cup.

Ongoing promotions provide return value for bettors, so regular punters are set to benefit more from promotions.

How to bet on the 2026 World Cup

The Standard has an in-depth guide on how to bet on the World Cup with plenty of useful insights, but for those seeking some quick hints and tips, here’s our top advice for World Cup betting.

Understand World Cup betting markets

Knowing how each betting market works and what has to happen in order for a bet to win is critical. Bettors should never bet on a market they don’t understand.

A novice bettor may want to keep it simple, wagering on markets like the World Cup winner or match result while building up their betting knowledge.

Outright vs match betting

Outright markets, such as tournament winner, top scorer, and Golden Ball, tend to offer the best value before the tournament starts, when the field is wide open and prices have not yet been sharpened by results.

Outright prices shorten quickly during the knockout rounds and that value tends to evaporate once the field narrows past the round of 16.

However, there are occasionally opportunities to get a bit of extra value on outright bets during the tournament following a surprise group stage defeat, i.e. Saudi Arabia beating eventual winners Argentina in 2022.

Match betting is the safer ground once teams are actually playing and form is visible.

Bet builders and accumulators

Bet builders combine multiple selections from a single match, such as match result, over/under, and an anytime goalscorer.

Accumulators instead combine selections from multiple matches and the odds compound across each leg.

Large accas can look tempting, with huge potential returns, but don’t forget the risk factor is being multiplied with each leg added, just like the odds. That being said, acca insurance is offered by some bookmakers such as Ladbrokes, which refunds your stake (up to £10) if just one selection of your 5+ leg acca fails.

Bet builder boosts, provided by bookies such as William Hill and Bet365, can also add a little extra value on the bettor’s side.

Bankroll discipline across a tournament

Set a total tournament budget before the opening match and stick to it - avoid chasing losses with bigger stakes on the next match.

Treat bets on your own nation's matches with extra caution - emotional bets are usually bad bets.

Read More

World Cup betting - FAQs

What are the top World Cup betting markets?

The top betting markets for the World Cup tend to be the outright winner, top scorer and group winners before the tournament has started. Now the action is underway, the focus has switched to wagering on the games themselves with match result, both teams to score and player props all popular options.

What’s the best World Cup betting market for beginners?

The simplest match market to understand for novice bettors is the match result. Here, punters are betting on the result of the game after 90 minutes. This doesn’t cover extra time and penalties.

As for ante-post World Cup betting markets, the winner and top scorer markets are simple to understand with users wagering on who will finish first in those respective competitions.

Can you bet live on the World Cup?

Yes. Every online bookmaker has some kind of in-play function which allows bettors to bet live on a match. The best betting sites will provide a good selection of in-play markets, which won’t be unavailable for too long every time they need to update the odds of the match.

What are the best World Cup betting offers?

The Standard’s picks are re-ranked daily based on the current state of each promotion and the World Cup.

Personal preference can play a big part in what a punter views as the best offer - if you prefer accas, promotions that offer an accas winnings boost or minimise risk with free bet refunds might be preferable over boosted in-play odds, for example.

What are the new rules regarding World Cup betting offers?

The UKGC introduced a raft of new rules in January 2026.

First, it mandated that casino bonuses cannot be promoted alongside sportsbooks. It also ensures that terms and conditions on betting sites are displayed prominently and are ‘clear, easily accessible, fair and open, and socially responsible’.

We aim to offer every online gambler and reader of The Standard a safe and fair platform through unbiased reviews and offers from the UK's best online gambling companies.

Gambling can be addictive, always play responsibly and only bet what you can afford to lose. Gambling sites have a number of tools to assist you to stay in control, including deposit limits and time outs. If you think you have a problem, advice and support is available for you now from BeGambleAware or Gamcare.

Any offers or odds listed in this article are correct at the time of publication but are subject to change. Terms & Conditions apply to all offers.