Vogue Williams commanded attention from tourists as she took to the slopes in a tiny bikini top. 

The I'm A Celebrity star, 40, is currently enjoying a family holiday in Courchevel, France with husband Spencer Matthews, 37, and their three children. 

In a video uploaded to Instagram on Thursday, Vogue proved she was determined to go the extra mile to promote her tanning brand, Bare By Vogue.

Vogue showed off her bronzed tan in the tiny bikini as she braved the cold to ski down the mountain. 

Needing encouragement from Spencer, who told her 'You'll be fine', she joked: 'this is f*****g ridiculous'. 

After looking effortlessly smooth on the slopes, Vogue shared a series of bloopers at the end of the video, with the Irish presenter taking a tumble. 

She captioned the post: 'When the beep beep goes wrong… and it would be a crime not to show off my tan on the slopes. @barebyvogue - I love you always'. 

Followers wrote: 'This is AMAZING' and 'That tan and that figure'. 

Vogue and Spencer have been joined by their three young children, Theodore, seven, Gigi, five, and Otto, three, and are staying at a luxury catered TG Ski chalet which featured an indoor swimming pool and hot tub. 

Vogue took a sweet selfie with Gigi as the presenter looked very fashionable in a leopard print padded coat while the toddler wore a multicoloured jumpsuit.

She penned: 'Question, do you prefer a chill on the beach holiday or a get outside and do stuff person? 

'I think a ski holiday has to be my favourite holiday. Skiing and hanging out with my family and pals ❤️'. 

Spencer also shared a sweet moment with Theodore who was seen laughing with his head tilted back as he jokingly held a large wine glass.

In another photo, their three children were seen holding hands on the snow while dressed head to toe in colourful ski gear. 

Vogue and Spencer also posed together with friends on the snow and ski lift as they swapped the UK for the slopes.

The TV personality and former Made In Chelsea cast member were celebrating their eight year relationship after jetting off to the ski resort on their first holiday together back in 2017.

Vogue posted a loved-up Instagram snap on Sunday, she wrote: 'Back where it all began over 8 years ago… skiing will always be such a special trip for us because it’s how we met… back with three kids, mad…'

The pair first met in 2017 while taking part on Channel 4's TV series The Jump before later enjoying a skiing holiday together in Courchevel later that year.

Spencer later got down on one knee in January 2018 and the couple tied the knot that June at his families Scottish estate.