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Ulrika Jonsson hits out at 'entitled' Nadiya Hussain as she reveals 'disappointing' encounter with the Bake Off winner after her blistering attacks on the BBC

Дата публикации: 17-03-2026 14:51:33

Ulrika Jonsson has hit out at 'entitled' Nadiya Hussain as she revealed her 'disappointing' encounter with the Bake Off winner following her attacks on the BBC. 

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Ulrika Jonsson has hit out at 'entitled' Nadiya Hussain as she revealed her 'disappointing' encounter with the Bake Off winner following her blistering attacks on the BBC

Nadiya, 41, has swiped at the broadcasting corporation for 'not always supporting Muslim women like me' and responded to fierce backlash amid her cookery show axe.

But Ulrika, 58, has highlighted claims that her recipes were a bit dull and that she was perhaps difficult to work with. 

Acknowledging that she has no idea if any of those claims are true, she said it does match her own experience of brief encounter they shared some time ago. 

Ulrika said: 'I met her years ago in a green room ahead of some daytime TV show and was thrilled because my daughters and I had prayed for her to win GBBO in 2015.

'I was disappointed to find her quite dismissive with a seeming sense of entitlement about her.  

Ulrika Jonsson has hit out at 'entitled' Nadiya Hussain as she revealed 'disappointing' encounter with the Bake Off winner after her blistering attacks on the BBC

Ulrika said: 'I met Nadiya years ago in a green room ahead of some daytime TV show... I was disappointed to find her quite dismissive with a seeming sense of entitlement about her'

'A word to the fame-hungry and influencers of today — who might one day be doing a mundane job and the next, suddenly be in the limelight — no one is entitled to fame... and most are lucky if it llasts longer than 15 minutes.'

Ulrika notes that despite Nadiya's talents in the kitchen, she cannot expect her fame to last forever because tastes change and new faces and trends come along. 

She adds that the world of television owes her nothing and that her moans are 'embarrassing'.

TV chef Nadiya won the sixth series of The Great British Bake Off in 2015 and went on to build a successful career across an array of shows.

She has worked with the Beeb on several programmes including Nadiya's Asian Odyssey, Nadiya's Cook Once Eat Twice and Nadiya's Time To Eat.

However, Nadiya announced earlier this month that the broadcaster has decided not to commission any more shows with her.

She revealed the news on social media and reflected on her experience in the industry, commenting how 'it's really difficult as a Muslim woman,' adding: I work in an industry that doesn't always support people like me or recognise my talent or my full potential.'

In a video uploaded to Instagram, Nadiya said: 'I've received tonnes of messages since talking about my situation with the BBC. Messages from people telling me to be grateful for the opportunity and be thankful for how far I've come.

'Now my whole life as a child in an immigrant household, I used to think I had to be grateful all the time because I watched my family always grateful, grateful for being let in, grateful for having work, even if underpaid, grateful for safety, even if it meant silence, always grateful.

'Grateful even when I feel tired, lonely or disrespected. At first, gratitude felt right because it was instilled in me from a young age, it's all I saw.

However, Nadiya announced earlier this month that the broadcaster has decided not to commission any more shows with her 

'But after a while it starts to get really heavy. Gratitude became something that I was expected to wear like a uniform, anytime I voiced frustration or sadness or wanted more, I could feel the invisible pressure, like how dare you complain? Aren't you just lucky to be here?'

She added: 'But, here's what I've come to understand. I'm allowed to feel more than just thankful. I am a human being and I am allowed to feel angry when I'm treated unfairly, I'm allowed to want better for myself and for my family.

'I'm allowed to speak up, I'm allowed to exist, I'm allowed to exist fully complex, emotional, hopeful, sometimes critical, just like anyone else. So, gratitude has its place, but it shouldn't be a muzzle. It shouldn't be a muzzle like a dog.

'We didn't come here just to survive. We came here to live, to grow, to contribute, to belong. Not as a guest, but as a person who has rights and dreams and dignity just like everyone else.

'So no, I won't always be grateful and that doesn't make me ungrateful, it makes me human.

'So I've got here through hard work, through determination, through talent. So no, I won't be grateful. I got here because I'm good at what I do. Just something to think about.'

It comes after Nadiya opened up about the 'changes in her career' in an Instagram post, telling her 950k followers: 'One huge change is that there will be no cookery show.

'There will be no more cookery show. The BBC have decided that they didn't want to commission the show.

'And for me, that was a huge turning point for me because it's something I've done for the past 10 years.

'It was huge, I was already on this steady trajectory of change and I was thinking about where I wanted my career to go.

'And when the BBC decided they didn't want to commission the show anymore, it really did kind of solidify everything for me, and it made me dig my heels in and think "OK, I know where I want to be".'

Speaking about her experience in the industry, she added: 'And actually, it's really difficult as a Muslim woman. I work in an industry that doesn't always support people like me or recognise my talent or my full potential.

'And as a lot gaslighting and making you feel like what's actually happening isn't happening.

'So for me it's been a huge, huge, huge change for me. But it's one that I am really excited about.

'One that I want to move in a positive direction and ultimately I want to work with people who believe in voices of people like me.'

A BBC spokesperson previously said: 'After several wonderful series we have made the difficult decision not to commission another cookery show with Nadiya Hussain at the moment.'

Nadiya has had a very successful career since winning GBBO ten years ago.

Shortly after the show, she landed The Chronicles of Nadiya on BBC One. The same year she was a judge on Junior Bake Off.

The following year she presented an eight-part series called Nadiya's British Food Adventure.

As well as her cooking series on the BBC, she's appeared on The One Show as a reporter various times, as well as ITV's Loose Women.

Nadiya also has written a number of cooking books over the years. Some include Nadiya's Kitchen, Nadiya's Every Day Baking and Cook Once, Eat Twice.

She's also written novels such as The Secret Lives of the Amir Sisters, Spreading my Wings and Today I'm Strong.

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