Today, step counter apps are ubiquitous — it is a core feature of many a fitness app and both Apple and Google have their own versions of the concept. However, just a few years ago step counters were still in their infancy with plenty of room for trailblazing innovation and creativity. Founded by Yves Benchimol in 2019, WeWard has been one of the early pioneers in step counting and at the forefront of most of the developments in the space. Today, WeWard counts — I know my puns are hilarious! — 25 million users. It is fair to say that WeWard is one of the most inspiring success stories in the industry, and I wanted to find what is behind this success — what has
The post The growth strategies that scaled WeWard to 25 million global users appeared first on Business of Apps.
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