73% of the world population expected to engage with the FIFA World Cup this summer

Дата публикации: 06-05-2026 09:39:41

Seasonal holidays and big sporting events are some of the best times to reach high-intent users. However, execution isn’t always as straightforward. With the 2026 FIFA World Cup coming up this June, the pressure is on to develop a viable strategy for the surge digital activity that will accompany the tournament. The FIFA World Cup is sure to attract a huge audience, with nearly 6 billion people — which is around 73% of the world population — expected to engage in some form. The ad spend forecast is over $1 trillion. It’s safe to say the FIFA World Cup is one of the biggest commercial moments on the planet. That is where VEVE’s latest guide comes in, breaking down everything a marketer needs to know
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