Americans are set to make this Valentine's Day the most expensive yet as they splash out $30 billion. Daily Mail looks at what is proving popular among those with money to burn this year.
They say money can't buy love but Americans are going to give it their best shot to spend big this Valentine's Day.
It's estimated that loved-up shoppers will splash out more money than ever this February 14 as they drop $30 billion on gifts and dates - a whopping $1.6 billion more than last year, according to the National Retail Federation.
But forget chocolates and flowers, for those with deeper pockets they'll be looking for more unusual gifts to woo the love of their life.
From $135,000 blinged out headphones to $3,300 booze-free members club and sporting tickets stretching into six figures, showing true love has no price tag for the super rich.
And it's not just about gifts, but preparing for the ultimate date night.
'Flowers, whatever, they die, and candy makes you fat, and everyone's on Ozempic anyways, so they're not even going to eat it,' Megan O'Brien, founder of RingMyBelle, a beauty and wellness concierge service, told the Daily Mail.
From Maine to Malibu, her firm operates in every state apart from Alaska and offers the ultimate prep for romantic nights and proposals with stylists and beauticians delivered right to your door.
But while her $115 blowouts and $159 makeup packages are usually booked by women, around Valentine's Day she sees an uptick in men securing services for their girlfriends so their partners look date night ready.
'If you're going to propose, you better make sure she looks good,' O'Brien said.
And she's not the only one helping the wealthy prepare for the biggest date night of the year.
Concierge service Quiet Lux can plan everything needed to impress a partner, no expense spared... but it will cost you.
The Daily Mail takes a look at five gifts the rich are splashing out on for February 14 this year.
Whether you just want to look good for date night or are a boyfriend preparing to propose, gifting a hair and makeup team is loved by the wealthy
1) Blinged out technology to keep the spark(le) alive
German brand Loewe Technology and American jewelry brand Jacob&Co have teamed up to literally bring music to lovebirds' ears.
Dubbed as 'acoustic innovation meeting high end jewelry,' the brands have released blinged-out headphones that range from between $115,000 to $135,000.
The rare gem of a gift includes 12.47 carats of diamonds and 456 brilliant-cut stones, regardless of model.
The Noir Rainbow, which retails for $115,000, has a 4k white gold ring, while the bespoke Ice Diamond has a 14k gold ring and sells for $135,000.
According to the products' website: 'The headphones combine advanced active noise cancelation with intelligent AI technology to deliver an immersive and refined listening experience.'
They are dubbed as 'a true collector's treasure.'
Nothing says I love you like $135,000 headphones with diamonds on it
2) Sober members club
An exclusive alcohol-free members club with wellness at its heart promises to offer the ultimate gift for the most discerning foodies, as long as you don't want a bottle of wine with your dinner.
Maze offers sober days and nights out with dinners made by celebrity chefs, zero-alcohol pairings, game nights, and co-working days with lunch included.
Its found said members come from the upper crust of society and the upper middle class who enjoy a wellness and fitness space, but also love a delicious meal once in a while.
'Our intention really is to build a community of like-minded people who are connected through that journey of being alcohol-free,' founder Justin Gurland told the Daily Mail.
Membership costs $3,300 yearly, plus a $1,500 initiation fee. Maze offers a slightly lower price for a couple's membership.
Gurland said Maze is an ideal gift for anyone who is sober or sober curious.
Whether your sober or sober curious, The Maze offers an expensive membership club with sought after events
'Our intention really is to build a community of like-minded people who are connected through that journey of being alcohol-free,' founder Justin Gurland (left) told the Daily Mail
3) Ultimate date night
Whether you want a prime time dinner reservation at New York City's exclusive Polo Bar or a romantic weekend in Paris, many husbands are turning to private concierge service Quiet Lux to hire personal help to plan dates and buy presents.
Quiet Lux offers memberships that act like a personal assistant tending to your every need. They start at $500 for a trial month, then $750 monthly, or $7,500 for an annual membership.
Founder Lizzy Livne told the Daily Mail that men turn to them to help buy presents for their partners on Valentine's Day.
One customer used the company to buy a wife a charm for Valentine's Day for his wife, a present he gets her every February 14.
And others are gifting their wife membership so they can have help with an array of tasks from the regular, like buying groceries, to lavish, such as chartering jets, and mundane tasks that include filing dental insurance claims.
Gifting the gift of help, especially to a busy wife, has converted many of their trial customers to full-time users who now rely on personal assistants to function.
'Help is good, we all need help,' Livne said.
Hiring a personal assistant to plan date night through Quiet Lux is the new go-to for overworked rich people
The wealthy are all about experiences and getting access to the hardest tickets to get. Through Winventory, the rich are snapping up courtside tickets, so they can sit next to celebrities like Kendall Jenner and Khloe Kardashian (pictured in 2015 at an LA Clippers game)
4) Hot tickets
Getting your hands on the hottest tickets in town is easier said than done but Winventory promises to help those with deep pockets score a seat to impress their partner.
The site is especially geared towards season ticket holders so they can resell their seats, while also gaining points that can be used towards other experiences.
Alex Warner of CEO and co-founder of Winventory, told the Daily Mail: 'Access has become a form of status, and the ability to give someone a unique, once-in-a-lifetime experience is incredibly powerful - particularly for couples, families, or close friends.'
Warner said tickets on the site can range from the most popular concert in town to courtside at the NBA with some tickets selling for a whopping six figures.
Happy Hounds founder Rianna Young's CBD-infused products are popular amongst the rich, who love giving their pets a natural solution to their anxiety
Giving their pets natural solutions is the ultimate form of self-care
5) Puppy love
No one loves you more than man's best friend - your dog. And the wealthy certainly aren't forgetting them this Valentine's Day.
The founder behind Happy Hounds, which offers premium CBD-infused treats and drop for between $34 and $50, said she sees an uptick in sales around February 14 and National Love Your Pet Day, or the fondly known Pawlentine’s, on February 20.
Rianna Young told the Daily Mail that her products are all about 'spreading love' and 'spreading gentle joy to your pets.'
The treats aim to reduce anxiety, ease pain, support overall wellness and are full of superfoods.
'Every product we make is crafted with premium hemp extract and nutrient-rich ingredients to keep tails wagging and minds calm,' Happy Hounds website adds.
Extra touches
If lavish gifts and experiences aren't quite enough to show your loved one you truly care then adding a bit of TLC from The Confetti Collective helps go the extra mile.
The online store was founded by twin sisters who want to ensure celebrations feel uniquely special.
Whether it's buying a pretty plate to place chocolate-covered strawberries on or a $44 soy blend candle to infuse the air, co-owner Renee Montalto told the Daily Mail that the extra touches go a long way.
'For a lot of people, their love language is acts of service.'
'I think (extra touches) tell someone they're worth the time.
'That signals thought went into it,' Montalto said. 'People want to feel celebrated and seen.'
Although their customer base is largely women, she sees a rise in male customers around the holidays.