China’s 2026 618 shopping festival: The quietest… and what that really means

Дата публикации: 03-07-2026 04:05:36

According to Syntun, total online sales across all e-commerce platforms during the 2026 618 Shopping Festival totaled RMB 934 billion from May 13th to June 18th, representing slowed growth of 4% year-over-year. This shift is also evident in how brands are approaching the festival. Unlike in past years, major e-commerce platforms have generally stopped disclosing […]
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