The challenges of integrating ads in AI search engines

Дата публикации: 18-12-2025 11:00:00

Search engines, social media, e-commerce, and mobile games all make money by selling advertising. But making ads work in AI search might not be so straight forward. Perplexity, for instance, reportedly pulled back on plans to integrate ads into their AI search engine. And internal documents showed the company made only $20,000 in ad revenue in the fourth quarter last year. Marketplace’s Meghan McCarty Carino spoke with Garrett Johnson, professor of marketing at Boston University to get a sense of why jumping into the ad business is difficult.

Схожие новости

#	Наименование новости	Тональность	Информативность	Дата публикации
1	Brands are racing to show up in AI search	0	5	04-03-2026
2	It's a tough time to break into cybersecurity	-2	5	15-06-2026
3	Google search gets an AI makeover	0	5	22-05-2026
4	Why SpaceX stock soared, then stumbled	0	7	26-06-2026
5	Amid AI backlash, brands are emphasizing the human side of marketing	0	5	27-05-2026
6	AI makes it easier to code websites — including ones that scam consumers	0	7	23-02-2026
7	Bytes: Week in Review - Amazon and AI, YouTube tops the media market and Meta buys an AI-only social network	0	5	13-03-2026
8	Unraveling the complex knot of an AI-generated hoax	0	5	22-01-2026
9	Why Siri AI isn't coming to the EU	0	5	12-06-2026

Классификация: Пресс-релизы. Схожих патентов: 0. Схожих новостей: 9. Тональность: 0. Информативность: 5. Источник: www.marketplace.org.