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Ashok Leyland, the Indian flagship of the Hinduja Group and one of the country’s leading commercial vehicle (CV) manufacturers, on Monday announced a partnership with Rosmerta Recycling to enable responsible scrappage of end-of-life CVs across India. Both will work towards encouraging customers to responsibly scrap old vehicles while ensuring a convenient and transparent process, said a release.

Through this partnership, Ashok Leyland customers will benefit from competitive value for their old vehicles, scrappage-lined OEM discounts on new vehicle purchases, and waivers on road tax and registration fees in line with applicable government policies. Customers will also benefit from a professional and compliant de-registration process, ensuring complete peace of mind, it added.

Rosmerta Recycling is among India’s leading authorised vehicle recycling companies, operating Registered Vehicle Scrapping Facilities (RVSFs) nationwide. Its facilities ensure the safe, compliant and environmentally-responsible dismantling of end-of-life vehicles while maximising material recovery and advancing the circular economy.

Government efforts

The partnership supports the Government of India’s Voluntary Vehicle Modernisation Programme, which encourages the replacement of older, polluting vehicles with cleaner and more efficient alternatives. It also complements the recently-announced Naya Safar Scheme, aimed at reducing transport-related emissions across the Delhi-NCR region, said the release.

Commenting on the partnership, Madhavi Deshmukh, National Sales Head, Ashok Leyland, said, “Through our partnership with Rosmerta Recycling, we are making responsible vehicle disposal simpler while enabling customers to transition to newer, cleaner and more efficient CVs. This collaboration reinforces Ashok Leyland’s commitment to sustainable mobility, circular economy principles and reducing emissions across the vehicle lifecycle.”

Kartick Nagpal, President, Rosmerta Group, added, “Our partnership with Ashok Leyland comes at a pivotal time, as the government’s recently-approved CV replacement initiatives are expected to accelerate organised vehicle scrappage across India. The mandatory scrappage of BS-III and older CVs through authorised RVSFs—covering an estimated 2.07 lakh vehicles in Delhi-NCR—is a significant step towards cleaner mobility and a stronger circular economy.”

Published on July 6, 2026

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