Disco, the AI-powered commerce media platform, announced the launch of Disco Pre-Purchase, a new format that places an advertiser-funded cash-back offer directly inside checkout environments. Shoppers can opt in to receive up to $30 back on the order they are completing, giving merchants a new source of media revenue at the point of highest purchase intent.

Pre-Purchase adds a new monetizable surface to Disco’s commerce media platform, alongside existing post-purchase placements. Cash rewards are funded by the advertiser, so merchants retain full order value and existing promotional budget. Merchants earn roughly $3.50 per eligible checkout, and the offer unit has been shown to lift conversion rates by 3% or more.

“We’re careful about anything we add to checkout because that moment has to stay simple and valuable,” said Michael Saba, President and Founder of ALT. Fragrances. “Pre-Purchase earns its place: the customer gets a real cash-back benefit, the advertiser funds it, and we get extra revenue from a transaction that was already happening.”

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The format, currently available on Shopify and with planned expansion to additional ecommerce platforms, drives ad revenue and conversions, full stop. Merchants can likewise run Pre-Purchase behind a holdout test to measure performance on their own traffic.

“Checkout is where the economics of a transaction become final, so even small changes to the experience have to earn their place,” said Conner Sherline, Founder and CEO of Disco. “Pre-Purchase gives the shopper meaningful value at that moment, with the advertiser funding the reward. Early pilots are showing a meaningful new revenue stream for merchants alongside higher order completion rates.”

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With Pre-Purchase, the shopper experience stays inside the merchant checkout: one line and one checkbox, followed by a claim process after purchase. Pre-Purchase is delivered as a native Shopify checkout extension, and works across desktop and mobile checkout, including a simple drag-and-drop installation process.

For merchants already using Disco after the sale, Pre-Purchase adds a separate checkout revenue stream without replacing existing placements. The format is currently onboarding merchants directly during the launch phase, with self-serve onboarding in active development.