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Inside McDonald's push to have AI price your Big Mac
Дата публикации: 30-09-2026 10:43:00

Tracks 'willingness to pay' by location.

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Inside McDonald's push to have AI price your Big Mac

McDonald’s is increasingly using artificial intelligence to guide menu prices across the US and some global markets, a plan that aims to boost headquarters’ profit but risks alienating customers and attracting antitrust scrutiny.  One pricing factor supercharged by AI: an ...

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