Netflix’s once lightning fast growth is slowing down — with the streaming giant posting its weakest revenue gains in years Tuesday as it scrambles to keep viewers glued to their screens while slashing jobs and shaking up its top ranks.
See more of our coverage in your search results.
Netflix’s once lightning fast growth is slowing down — with the streaming giant posting its weakest revenue gains in years Tuesday as it scrambles to keep viewers glued to their screens while slashing jobs and shaking up its top ranks.
The company reported third-quarter revenue of $12.9 billion, up 12% from the year-ago period but marking its lowest quarterly-revenue percentage growth in three years.
Netflix issued a weaker-than-expected forecast for fourth-quarter profiit, days after the streaming pioneer laid off 6% of its workforce and replaced two of its top programming executives. Getty ImagesQuarterly net income totalled $3.66 billion for the quarter, a 44% increase from the same period a year earlier.
Netflix’s stock fell nearly 6% in after-hours trading.
The streamer recently underwent steep cost cutting of 6% of its workforce, or around 1,000 jobs.
It also shockingly parted ways with its content chief Bela Bajaria – who green-lit hits like “Bridgerton,” “Squid Game” and “Stranger Things” – as well as its film unit chief, Dan Lin.
The departures marked acknowledgement that the company’s programming has been struggling.
Netflix named former Disney and Fox exec Peter Rice as chief content officer, signaling a strategic shift that will include a bigger push into film and TV programming.
Wall Street analysts have questioned how Netflix, led by co-CEO Ted Sarandos, will kick-start growth. REUTERSIn recent months, investors have been increasingly worried about Netflix’s ability to grow since its failed bid to acquire Warner Bros. Discovery’s movie and TV studios and streamer HBO Max. As a result, Netflix’s stock has plummeted more than 40% over the past year.
“We know there’s some investor concern about view hours growth,” the company wrote in a letter to shareholders Tuesday.
The firm added that customers’ response to its price increases this year were in line with its expectations, calling that an indication that engagement “remains healthy.”
“But we do seek to accelerate growth in view hours as well, and we’re confident we’ll do that,” the company said.
Netflix said it expects full-year revenue for 2026 to total $51.1 billion, a 13% increase year over year. Netflix previously said yearly revenue was expected to increase 13% to 14%.
Part of Netflix’s problem is that customers are spending less time watching programming on its platform.
The Los Gatos, Calif.-based company revised its 2026 revenue outlook partially due to slower-than-expected rollout of some of its products for advertisers. It now expects $2.7 billion in ad revenue this year, versus the roughly $3 billion it previously projected.
Netflix noted that subscription revenue growth had outperformed its expectations, however.
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | Netflix, Facing Slowing Growth, Cuts 6% of Its Work Force | 0 | 14.65 | 14-10-2026 |
| 2 | Netflix shares tank on weak forecast as fears of slowing growth alarm Wall Street | -5 | 6 | 16-07-2026 |
| 3 | Streamingdienst: Netflix-Wachstum schwächt sich weiter ab - Verhaltener Ausblick | 0 | 10.38 | 20-10-2026 |
| 4 | Netflix Explains How It Will Fix Its Growth Problem. Wall Street Isn’t Convinced | Analysis | 0 | 9.61 | 21-10-2026 |
| 5 | Netflix: Streamingdienst streicht rund 1000 Jobs - Aktie fällt | 0 | 15.14 | 14-10-2026 |
| 6 | Netflix Is Great at Making Money. Its Problem Is Keeping Viewers Hooked. | 0 | 10.36 | 20-10-2026 |
| 7 | Streaming giant Netflix cuts 1,000 jobs over organisational changes | 0 | 12.53 | 15-10-2026 |
| 8 | Greg Peters Says Netflix Ad Business Is ‘A Bit Behind’ and Has a ‘Long Road Ahead’ | 0 | 10.24 | 20-10-2026 |
| 9 | „Wir müssen diszipliniert sein“: Netflix-Chefs kündigen Stellenabbau per E-Mail an | 0 | 15.13 | 15-10-2026 |
| 10 | Netflix、全従業員の6%に当たる約1000人を削減へ…共同CEOがレイオフを通知した社内メモ全文 | 0 | 10 | 15-10-2026 |