James Blunt on The Celebrity Traitors (BBC/Studio Lambert/Euan Cherry)

Celebrity Traitors star James Blunt isn’t actually called James Blunt – a fact which may have caused some suspicion on the show had his co-stars known.

The singer, best known for marmite track “You’re Beautiful”, was chosen as a Faithful by host Claudia Winkleman, however he has raised suspicion among the other contestants.

Of course, it’s misplaced suspicion at the moment – he may end up being a Traitor, the way the Faithfuls are picking them out and the recruitments are going – but it turns out he may have been hiding a few things from his co-stars.

For starters, his actual name is James Hillier Blount. His surname “Blunt” is just a stage name.

Blunt – or Blount – has spoken of his military background. He was a lieutenant in the British Army after the Kosovo War, being part of the force between 1996 and 2002.

During that time, he was also the captain of the Household Cavalry ski team, winning the Royal Armoured Corps giant slalom in 2000.

The name revelation comes after the BBC confirmed they had given James Blunt a telling off over a recent social media post.

He had posted an official publicity photo from Celebrity Traitors which showed him in a tweed suit, from tailor Barrington Ayre. It reportedly also featured both the BBC and Celebrity Traitors logo.

Blunt tagged the brand, also writing: “The name’s Blunt. James Blunt.”

The BBC confirmed to Metro that Blunt’s post breached the broadcaster’s guidelines about advertising.

A spokesperson told them: “The BBC has clear guidelines in place around commercial activity which we take very seriously and players have been reminded of this. The social media posts referred to have been taken down.”

While it’s reported Blunt was supplied with the suit, it’s not known whether there was any arrangement between them to promote it.

The Celebrity Traitors continues Thursday night at 8pm on BBC One and iPlayer.

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