Track how US consumers’ 2026 holiday shopping is unfolding week by week, from how many have started to the retailers and categories capturing early-season spend.

Read this report to discover answers to these and other questions:

• What proportion of US consumers have not yet started their holiday shopping, and how does this compare with the same point in 2025?
• Which retailer is the most popular holiday destination among recent purchasers, and how are Amazon, Target and Costco ranking behind it?
• Which product category has overtaken clothing and related products as the leading holiday purchase?
• What do early-season shifts in retailer rankings and warehouse club participation mean for the competitive picture this holiday season?

Companies mentioned in this report include: Amazon, Costco, Target and Walmart.

Data in this report include: consumers’ holiday shopping status; retailers shopped and holiday categories purchased in the past seven days; comparisons with 2025; and Coresight Research’s holiday 2026 retail sales and inflation forecasts.

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