The Samsung 98" The Frame QLED 4K TV (model QN98LS03HEFXZA) isn't trying to be just another television—it's a statement piece that doubles as wall art when you're not streaming or gaming. The Frame's signature feature is Art Mode, which displays curated artwork, personal photos, or digital prints when the screen is off, transforming your TV into a gallery-quality frame. Customizable bezels let you match the TV to your décor, and the included slim wall mount enables flush installation that mimics a hanging painting.

Get the 98-Inch Samsung Frame TV Bundle on Amazon

The matte anti-reflective QLED screen is specifically engineered to reduce glare in bright rooms, making it ideal for living spaces with large windows or ambient lighting. At 98 inches, this is one of the largest consumer displays available, offering an immersive canvas for sports, gaming, and everyday viewing. The Samsung Vision AI Tizen smart TV platform handles streaming and content recommendations, while HDR10+ support enhances compatible high-dynamic-range material.

• 98-inch QLED 4K display with matte anti-reflective coating
• Art Mode with customizable frame bezels
• 144Hz refresh rate with VRR and DLG 240Hz support
• Edge-lit backlighting (no local dimming)
• Slim wall mount included in box
• Samsung Vision AI Tizen smart platform
• HDR10+ support

The Frame's matte QLED panel excels in bright environments where traditional glossy TVs struggle with reflections. The anti-glare coating diffuses overhead lights and window sunlight, maintaining visibility and color saturation when other displays would wash out. For daytime viewing, sports, or well-lit living rooms, this design choice pays dividends.

Despite the bundle listing's mention of 120Hz, Samsung's official specifications confirm the QN98LS03HEFXZA supports a native 144Hz refresh rate. This makes it a strong choice for console and PC gaming, especially when paired with variable refresh rate (VRR) technology to reduce screen tearing. The TV also supports DLG 240Hz in compatible gaming modes, further enhancing motion clarity for high-frame-rate PC titles.

This bundle packages the Samsung QN98LS03HEFXZA TV with several third-party accessories:

• Samsung 98" The Frame QLED 4K TV (QN98LS03HEFXZA) with slim wall mount included in the original TV box
• Deco Essentials CPS 26 Month Protection Plan, a third-party extended protection offering
• Two HDMI cables for connecting source devices
• Deco Gear Home Theater Guide ebook, a digital setup resource

The protection plan is provided by Deco Essentials, not Samsung directly. Before relying on this coverage, verify what failures are covered, whether accidental damage is included, any exclusions or deductibles, and the claims process. The HDMI cables and ebook are convenience additions rather than premium components.

A 98-inch television is a genuine logistical undertaking. The packaged dimensions are approximately 93 inches wide by 56 inches tall by 8 inches deep, and the panel requires careful handling throughout delivery and installation. Before ordering, measure your doorways, hallways, staircases, and elevators to confirm the box or unboxed panel can physically reach the installation room.

You should consider this TV if:

• You prioritize design and want a TV that looks like framed art when not in use
• Your viewing space is bright, with windows or ambient lighting that cause glare on traditional glossy screens
• You want an enormous screen for sports, gaming, or casual streaming in a living room setting
• You value the 144Hz refresh rate and VRR support for console or PC gaming
• You have the space, wall structure, and installation resources to handle a 98-inch panel
• You're willing to trade some dark-room contrast for aesthetic integration and bright-room performance

You should look elsewhere if:

• You're building a dedicated dark home theater and prioritize deep blacks and high contrast
• You rely on Dolby Vision or DTS formats for your disc library or streaming setup
• You need reference-quality picture performance for cinematic movie watching in light-controlled rooms
• You don't have the physical space, doorway clearance, or wall capacity for a 98-inch display
• You prefer glossy screens with more pronounced specular highlights and contrast punch

For serious home theater enthusiasts, Samsung's Neo QLED models with mini-LED backlighting and local dimming zones, or premium OLED alternatives, will deliver superior dark-room performance. The Frame is a lifestyle product first and a picture-quality benchmark second.

The Samsung 98" The Frame QLED 4K TV is a bold design statement that happens to be an excellent television for the right use case. If you have a bright living room, love the idea of displaying art when the screen is off, and want an enormous canvas for sports and gaming, this bundle offers a compelling package. The matte anti-reflective screen, 144Hz gaming support, and included wall mount make it a thoughtfully designed lifestyle product.