Happy Friday! The who's who of the startup ecosystem will come together in Bengaluru today to honour the winners of The Economic Times Startup Awards (ETSA) 2026.
Happy Friday! The who's who of the startup ecosystem will come together in Bengaluru today to honour the winners of The Economic Times Startup Awards (ETSA) 2026.
Also in the letter:
■ AWS ventures chief on AI
■ Layoffs at Amazon India
■ DailyObjects raises funds
Startups will crown new champions today at 12th ET Startup Awards in Bengaluru

It's D-day! Top entrepreneurs, policymakers, and investors
will come togetherin Bengaluru today to honour the stars of Indian entrepreneurship at the twelfth edition of ETSA 2026.
What’s happening: Union commerce and industry minister Piyush Goyal
will be the guest of honourat ETSA 2026, presenting the country’s most coveted awards for entrepreneurial excellence to the winners.
Goyal is expected to speak about the government’s efforts to deepen and expand the country’s emerging business ecosystem.
Speakers: As once-fledgling startups increasingly make the transition to publicly listed companies, Groww cofounder and CEO Lalit Keshre and Meesho cofounder and CEO Vidit Aatrey will reflect on their journeys from young upstarts to the leaders of multi-billion-dollar enterprises.
Also, Accel founding partner Prashanth Prakash will discuss India’s hard-tech ambitions with Kshitij Khandelwal, cofounder and CTO of spacetech startup Pixxel; Laina Emmanuel, cofounder and CEO of BrainSight AI; and Dheemanth Nagaraj, cofounder and CEO of AI semiconductor startup Agrani Labs.

Meet the winners: The high-powered jury led by Wipro chairman Rishad Premji tasked with choosing the winners of ETSA 2026 met in Bengaluru in August to pick the winners across eight categories. They are:
TCS profit up 15%, revenue by 11%

IT services major Tata Consultancy Services (TCS) on Thursdayreported a 15% on-year growth in consolidated net profit in the second quarter of FY27.
Financials:
AI revenue: TCS said annualised AI revenue reached $3.1 billion in Q2 and crossed 10% of earnings. Aarthi Subramanian, executive director, president and chief operating officer, said AI momentum remained strong, with demand for AI-native solutions, AI-led enterprise transformation, autonomous global business services, and cybersecurity.

Deal details:
AI will fuel another wave of startup creation in two years: AWS ventures chief
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Jason Bennett, vice president and global head of startups and venture capital at Amazon Web Services
Artificial intelligence (AI)
is lowering barriersto building companies and is likely to fuel another wave of startup creation over the next two years, as founders build products faster and operate with smaller teams, according to Jason Bennett, global head of startups and venture capital at Amazon Web Services (AWS).
Faster growth, earlier traction: “We have more startups being created today than there were two years ago. And I suspect if you look out two years from now, you’ll see a further increase,” Bennett told us.
AI-native startups are showing faster revenue growth and gaining market traction earlier than traditional startups.
Data decoded: An AWS study with Strand Partners found AI-native startups growing revenues 167% year-on-year and are 5.5 times more likely to reach $1 million in earnings than non-AI-native peers. “Some companies are getting to hundreds of millions in Annual Recurring Revenue (ARR) very quickly,” Bennett said.
Extending support: AWS is increasingly supporting startups beyond cloud infrastructure, helping with go-to-market and enterprise customer acquisition through AWS Marketplace. “It’s not enough for us just to provide credits or to have a platform of services… We also have to help them drive engagement and win customers,” Bennett said.
Amazon India layoffs: Pink slips handed to employees across retail, customer service roles
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Amazon’s latest global layoffs of around 1,000 employees
have impacted at least 100 jobsin India, primarily across its retail and customer service functions, people aware of the development told us.
Amazon says: Responding to ET's queries, an Amazon spokesperson said, "We’ve adjusted parts of our Stores business because we believe this structure will better enable us to deliver on our priorities. As part of these changes, we’ve made the difficult decision to eliminate a small number of roles, and we’re committed to supporting affected employees through their transition."
Other Top Stories By Our Reporters

DailyObjects raises funds: Lifestyle accessories brand DailyObjects
has raisedRs 332 crore funding led by Xponentia Capital Partners, Anicut Capital, and Axiom Asia Private Capital. The round will value the company at Rs 1,050 crore post-money.
Groww attracts bulk of new broking clients: Online brokerage Groww
continued to strengthenits position in India’s stockbroking market in September, adding 1,00,961 active clients even as the industry’s overall client base grew just 0.35% month-on-month, according to data from the National Stock Exchange (NSE).
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The Information)
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | The ET Startup Awards 2026 special | 0 | 13.49 | 09-10-2026 |
| 2 | Startups will crown new champions today at 12th ET Startup Awards in Bengaluru | 0 | 8.05 | 09-10-2026 |
| 3 | Every H-1B visa not granted is a big win for India: Piyush Goyal | ET Startup Awards 2026 | 0 | 15.88 | 10-10-2026 |
| 4 | 'Not getting H1B visas good for India': Fireside Chat with Piyush Goyal | ET Startup Awards 2026 | 0 | 16.25 | 09-10-2026 |
| 5 | ET Business Excellence & Leadership Summit 2026: Celebrating visionaries redefining growth & leadership | 0 | 8.42 | 30-09-2026 |
| 6 | Managing IP Asia-Pacific Awards 2026: shortlist revealed | 0 | 20.25 | 21-09-2026 |
| 7 | ETSA 2026: Indian founders eyeing early IPOs instead of private capital: Meesho CEO Vidit Aatrey | 0 | 10.89 | 09-10-2026 |
| 8 | TGSW つくばグローバルサイエンスウィーク2026 | 0 | 10 | 28-07-2026 |
| 9 | CEDIA Expo 2026! | 0 | 43.33 | 01-10-2026 |
| 10 | Startup of the Year Groww bets on scale; Qcomm sparks festive credit surge | 0 | 8.44 | 08-10-2026 |