AI experimentation created momentum. But for CMOs, it’s time to move out of the sandbox and into repeatable systems. 

In this Drew-on-Drew episode, the conversation shifts from AI experimentation to operational discipline. Drawing on recent conversations inside CMO Huddles and insights from the Imaginarium Summit, Drew explores what it takes to turn scattered AI experiments into a scalable operating model. 

Along the way, Drew tackles some of the biggest questions facing marketing leaders right now: 

• When should you buy versus build? 

• How do you manage agent risk and governance? 

• What should CMOs actually measure? 

• Why might sales enablement become AI’s most practical win? 

• What does “team readiness” really look like? 

You’ll also hear why Drew believes AI is “a mirror, not a crystal ball,” exposing weak processes, disconnected data, and organizational gaps faster than ever before. 

If you’re a B2B CMO trying to turn experimentation into a scalable operating model, this episode is a smart place to start.