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Coco Rocha Created the Ultimate Cool Mom “Super” Bag That Looks Designer & Holds Everything Moms Need

Дата публикации: 17-09-2026 21:20:00

Busy moms know the power of a bag that can hold it all without sacrificing style, and the new Coco Rocha x Baggallini capsule was designed with that in mind. For the brand’s first-ever celebrity collaboration, Rocha focused on fashion-forward pieces, including three best-selling styles in an exclusive “Coco” colorway, plus a brand-new oversized crescent […]

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September 17, 2026 at 5:20pm EDT

Images: Baggallini. Design: SheKnows

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Busy moms know the power of a bag that can hold it all without sacrificing style, and the new Coco Rocha x Baggallini capsule was designed with that in mind. For the brand’s first-ever celebrity collaboration, Rocha focused on fashion-forward pieces, including three best-selling styles in an exclusive “Coco” colorway, plus a brand-new oversized crescent style tote—rightfully named the Super Bagg—that looks like a designer handbag (only it has all of the mom-approved compartments).

Coco Rocha x Baggallini Collection at a Glance

“I wanted to create the Mary Poppins bag for the 21st Century fashionista,” Rocha tells SheKnows. “I travel constantly for work, I’m a mom of three, and somehow I’m always carrying everything from heels and chargers to snacks, toys, and someone’s stuffy.” She adds that her priority was to “create something that could hold an almost ridiculous amount of stuff, but still look chic and intentional,” with, of course, the most amount of pockets. “I wanted everything to have a place, because digging through a giant black hole at airport security is definitely not my idea of chic travel,” she explains. “It’s a bag designed for real life, which is chaotic, fabulous, and everything in between.”

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Cocoa Rocha holding a Baggallini purse

Baggallini
What to Look for in Purses for Moms

When shopping for mom-friendly bags like the Super Bagg, Rocha says there are a few important things to look for. First, she says every bag needs “pockets, pockets, and then a few more pockets,” because “once you have three kids, you realize organization is less of a personality trait and more of a survival skill.” When designing the Super Bagg with Baggallini, she notes that she needed a bag that could handle her laptop, makeup, chargers, snacks, water bottles, sunglasses, kids’ things, and whatever else she might collect along the way. “It also needed to be lightweight, durable, and comfortable to carry,” she adds. “I love a beautiful bag, obviously, but at this stage in my life, it has to work just as hard as I do.”

The Best Purses for Moms On-the-Go
Coco Rocha x Baggallini Super Bagg

The Super Bagg is the hero product of the Coco Rocha x Baggallini capsule, designed to fit literally everything you could possibly need for a busy, on-the-go day. This large, versatile bag is designed to be worn on the shoulder, but also comes with an adjustable strap if you want to wear it crossbody. As Rocha notes, it features tons of pockets, including an easy-to-access phone pocket, an RFID-protected passport pocket, water bottle pockets, a padded laptop sleeve, a pen holder, four exterior zipper pockets that can fit shoes, plus a lipstick loop and key leash.

Size: 21 x 18 x 8 inches
Shoulder Drop: 15 inches
Crossbody Straps: Adjustable from 20 to 52 inches
Colorways: 3


Coco Rocha x Baggallini Central Park Sling

This Baggallini collection also features best-selling bags in new colorways, including the Central Park Sling in a gorgeous olive twill colorway. The sling is especially great for travel, when you need to carry the essentials close to your body to avoid digging through the many tote bags stashed under your stroller. This crossbody features an adjustable strap, too, allowing you to wear it a few different ways, and has an easy-to-access key leash, which is always so appreciated when hands are full.

Size: 7 x 12 x 2.5 inches
Strap: Adjustable up to 42 inches
Colorways: 1 for the Coco Rocha collection; 12 other colorways also available


Coco Rocha x Baggallini Lexington Backpack

A chic and highly organized backpack is a busy mom’s dream. This Lexington Backpack is available in the Coco Rocha olive green colorway and features everything you need for travel, including a padded laptop sleeve, an RFID-protected passport pocket, tons of interior slip pockets, and a luggage sleeve with a hidden zipper pocket for valuables.

Size: 11 x 15.3 x 7 inches
Handle Drop: 3 inches
Shoulder Straps: Padded, adjustable
Colorways: 1 for the Coco Rocha collection; 2 other colorways also available


Coco Rocha x Baggallini Crescent Convertible Hobo

If you love the Super Bagg but it’s a little too capacious for you, the Coco Rocha x Baggallini Crescent Convertible Hobo is the next best thing. This bag is a bit smaller but still has a ton of pockets and organization details to help you keep things in order during a busy day. It’s also designed to be worn three different ways, including as a clutch, hobo, and crossbody, so it’s a great vacation option when you need a few bag options but don’t have the extra space. In addition to its versatile wear, it also features three RFID-protected card slots, an interior slip pocket, vertical side pockets, a privacy pocket, a lipstick look, and a key leash.

Size: 14.9 x 11.4 x 2.3 inches
Shoulder Drop: 4 inches for clutch, 8 inches for hobo, and 13-28 inches for crossbody
Crossbody Strap: Adjustable up to 52 inches
Colorways: 1

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