Inizio Evoke has appointed Brian Gundich in the newly created role of EVP, AI Enablement, a role that reflects the agency’s sustained strategic investment in data, technology and AI. He is leading the integration of AI across the business: building an AI-enabled operating model with established governance, secure infrastructure and execution standards that turn investment into consistent, scalable value.

Gundich is at the forefront of a business transformation designed to position the agency as a modern partner able to deliver great precision, at greater scale, and faster than ever before. He brings extensive experience leading operational transformation across complex global organisations. Most recently, he drove enterprise-wide intelligence and operations transformations at Interpublic Group.

“Clients are ready to put AI to work against meaningful business challenges,” said Gundich. “By empowering our teams with intelligent technology, we can work with more precision and speed at scale that wasn’t possible before – without losing the rigor and compliance healthcare demands.”

Inizio Evoke’s latest senior appointments include Jake Vander Linden as President, Media and Barbara Patchefsky as Global Client Lead.

“Building a business that consistently delivers breakthrough work requires exceptional leaders across every part of the organisation,” said Reid Connolly, Founder and CEO, Inizio Evoke. “Jake, Brian and Barbara are the latest examples of the caliber of leadership we continue to invest in. Each brings the experience to navigate complexity, mobilise high-performing teams and connect innovation to meaningful business outcomes.”