The nonalcoholic beer market grew 23 percent in 2025, pushing incumbent brands like AB InBev and Molson Coors to scramble for position alongside challenger labels. Shifting consumer behavior — driven by wellness, gen Z, and "zebra striping" — may be permanently redrawing how beer brands compete for share.
By Kathleen Beaulieu October 5, 2026 8-minute read
The nonalcoholic beer market grew 23 percent in 2025, pushing incumbent brands like AB InBev and Molson Coors to scramble for position alongside challenger labels. Shifting consumer behavior — driven by wellness, gen Z, and "zebra striping" — may be permanently redrawing how beer brands compete for share.
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| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
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