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Nonalcoholic Beer Market Is Getting Frothy

Дата публикации: 05-10-2026 04:00:00

The nonalcoholic beer market grew 23 percent in 2025, pushing incumbent brands like AB InBev and Molson Coors to scramble for position alongside challenger labels. Shifting consumer behavior — driven by wellness, gen Z, and "zebra striping" — may be permanently redrawing how beer brands compete for share.

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Incumbent beer brands scramble to develop nonalcoholic alternatives to keep pace with changes in consumer behavior and angle for share

By Kathleen Beaulieu    October 5, 2026     8-minute read

The nonalcoholic beer market grew 23 percent in 2025, pushing incumbent brands like AB InBev and Molson Coors to scramble for position alongside challenger labels. Shifting consumer behavior — driven by wellness, gen Z, and "zebra striping" — may be permanently redrawing how beer brands compete for share.

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