• Experian Agent Trust™ now spans the full transaction lifecycle.
• Experian Human to Agent Binding securely connects verified consumers, devices and AI agents; DataDome dynamically assesses whether an agent’s actions align with legitimate business intent, enabling trusted interactions while identifying behavior that may signal abuse.
• Together, Experian, DataDome and Agent Trust Ecosystem partners extend trust beyond initial authorization, helping organizations assess whether agent behavior remains consistent with delegated authority throughout an interaction.
• DataDome integrates with existing commerce and security infrastructure without requiring organizations to re-architect their technology stacks, extending trust without adding friction to legitimate agentic commerce transactions.

Experian, a global data and technology company, announced that DataDome, a leader in bot and agent trust management, has joined the growing Experian Agent Trust™ ecosystem, expanding the industry’s open framework for trusted agentic commerce.

Together, the companies will help organizations confidently embrace agentic commerce by combining Experian’s trusted identity foundation with DataDome’s continuous intent verification. The collaboration creates a layered trust framework that helps businesses verify who AI agents represent, understand whether their behavior remains consistent with delegated authority and make trusted decisions throughout every agentic commerce interaction.

“Agentic commerce has the potential to reshape digital business, but it will only succeed if organizations can trust the AI agents acting on behalf of consumers,” said Kathleen Peters, Chief Innovation Officer at Experian. “Experian Agent Trust brings together leaders across identity, security, payments and infrastructure to create an open framework for trusted agentic commerce. DataDome strengthens that ecosystem by adding continuous intent verification alongside Experian’s trusted identity foundation, giving organizations greater confidence in every trust decision.”

As AI agents increasingly discover products, compare options and complete purchases on behalf of consumers, businesses need confidence that those agents are authorized to act and continue operating within their intended purpose. Experian Agent Trust addresses that need by securely binding verified consumers to the AI agents acting on their behalf through Human to Agent Binding, establishing trusted identity and delegated authority.

As part of the growing Experian Agent Trust ecosystem, DataDome adds continuous intent verification by dynamically evaluating whether AI agent behavior remains consistent with a trusted relationship. Together with industry leaders, Experian and DataDome provide organizations with greater confidence throughout every stage of an agentic commerce interaction.

“Experian’s Human to Agent Binding establishes the trusted link between a verified consumer and the AI agent acting on their behalf. DataDome builds on that foundation by continuously assessing the agent’s behavior and intent throughout the customer journey. Together, we help businesses enable trusted agents to transact without friction while stopping malicious or compromised agents in real time, making agentic commerce safer and more scalable,” said Aurelie Guerrieri, DataDome’s Chief Marketing & Alliances Officer.

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Extending Trust Throughout the Agentic Commerce Journey

DataDome brings proven AI-powered bot and agent trust management capabilities to the Experian Agent Trust ecosystem, continuously evaluating AI agent behavior throughout each session and updating trust signals as activity evolves. Recognized as a Leader in The Forrester Wave™ for Bot & Agent Trust Management (Q2 2026), DataDome builds on years of investment in AI detection, classification, and governance to help organizations make more informed trust decisions while allowing legitimate agent activity to continue uninterrupted.

DataDome integrates directly with Experian’s Agent Trust framework, using verified Know Your Agent signals to inform its continuous intent verification and evaluate each session. This enables organizations to strengthen trust within existing transaction flows without changing checkout experiences or introducing operational complexity.

Building on Experian’s leadership in identity verification and fraud prevention, which helps clients prevent an estimated $15 billion to $19 billion in fraud losses each year, Experian continues to expand its Agent Trust ecosystem by bringing together leaders across identity, payments, cybersecurity and edge infrastructure to establish the trusted foundation for agentic commerce.

With the addition of DataDome, the growing ecosystem further strengthens continuous trust throughout agentic commerce interactions, giving organizations greater confidence at every stage of the transaction lifecycle.

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