Designed specifically for microwave preparation, CrunchTime pizza tries to address the long-standing tradeoff between speed and texture.

"At Red Baron, we're focused on bringing consumers the flavors and convenience they're looking for," says Katie Hagen, senior marketing manager for Red Baron pizza. "CrunchTime pizza is an exciting addition to our lineup—giving families a new way to enjoy a full-size pizza in just 5 minutes." 

This launch comes as Red Baron pizza celebrates 50 years of bringing families together over pizza, continuing a legacy of delivering quality, flavor, and convenience for everyday occasions. 

It also reflects broader shifts in how consumers approach mealtimes. Today, half of all meals are prepped and cooked in under 15 minutes, according to research recently published by Circana.

With its 10-inch, multi-serve format, CrunchTime pizza will be merchandised alongside the Red Baron pizza full-sized pizza portfolio—making it easy for shoppers to discover a new option for quick, convenient options. 

Red Baron CrunchTime pizza is available now at major retailers and grocers throughout the U.S. Varieties include Pepperoni, Meat Trio and Four Cheese, with a suggested retail price of $5.99. 

The launch will be supported by a national marketing campaign later this year, helping introduce CrunchTime pizza to even more consumers. 

As it enters its 50th year, Red Baron pizza continues to evolve with consumers—bringing new ideas to the frozen-pizza category while staying rooted in what has made the brand a household favorite, it says.

Related: Red Baron, Bibigo launch Korean BBQ-Style Pizza