EXCLUSIVE: GK Barry agency HLD Talent has signed content creator and By Babes co-founder Heather Bowling.

The social media star, business owner and neurodiversity advocate is joining up with the likes of Barry, Mariam Musa and Shakira Khan at the London-based HLD, which is lead by creators agent Hannah Holland.

She is known as a the co-founder of By Babes, a UK-based and community-driven beauty and cosmetics brand, and creates much of her content around the company’s focus and products.

HLD called her “bold, ambitious and completely herself” and noted that she has a “built an incredibly loyal and highly engaged audience who have grown with her and who are invested in far more than just the content she creates.”

Bowling appeared on Season 5 of Footasylum’s YouTube series Locked In and made an appearance on Barry’s podcast Saving Grace.

“As she enter this next chapter, we’ll be working together to build on everything she’s already created, while opening up new opportunities across premium fashion and beauty, entrepreneurship, media, presenting and beyond,” said HLD in a statement.

Bowling was previously with Insanity.