SINGAPORE, 30 September 2026: Princess Cruises becomes the first global cruise line to launch a native app in ChatGPT, bringing real-time cruise planning directly into a leading AI platform. 

The new Princess Cruises app puts the brand at the forefront of Large Language Model (LLM)-powered cruise discovery while keeping travellers connected to Princess’ booking ecosystem.

Photo credit: Princess Cruises.

“There is a broader shift in travel discovery as consumers increasingly use generative AI not simply to find information, but to help evaluate choices and plan increasingly complex trips,” said Princess Cruises Vice President of Digital Commerce and Experience Neena Vicente. “This launch places Princess at the forefront of agentic commerce in the cruising industry, creating a new entry point into cruise discovery that inspires guests to find the vacation that is right for them.”

For guests, the experience is simple. By tagging @princesscruises and installing the Princess app in ChatGPT, travellers can use everyday language to explore 330+ cruise destinations across 17 ships, check pricing and availability, and refine their plans in the same conversation — making cruise planning and booking simpler, faster, and more intuitive.

For example, travellers can ask ChatGPT to check current cruise pricing and availability or narrow options based on individual vacation preferences.

The experience lets travellers keep refining their plans naturally. A guest searching for an Alaska cruise, for example, could follow up by asking which options visit Glacier Bay National Park, which depart from Seattle, or how two itineraries differ – all within the same conversation.

The Princess Cruises app will initially be available through ChatGPT, but Princess intends to expand to additional compatible AI platforms in the future, subject to platform availability and technical requirements.

(Source: Princess Cruises)