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Chervon Turns Trade Show Booths into Trust Engines with 'Voice of the Expert'

Дата публикации: 28-09-2026 04:00:00

Chervon VP of Marketing Travis Campbell reveals how the power tool company's Flex brand turned a Specialty Equipment Market Association trade show booth into a live research and influencer hub. The "voice of the expert" strategy could offer B2B marketers a durable alternative to artificial intelligence-generated content.

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Flex brand's Specialty Equipment Market Association activation blended live demos, influencer insights, and real-time research

Chervon VP of Marketing Travis Campbell reveals how the power tool company's Flex brand turned a Specialty Equipment Market Association trade show booth into a live research and influencer hub. The "voice of the expert" strategy could offer B2B marketers a durable alternative to artificial intelligence-generated content.

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