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New Honda Campaign Is Out of This World
Дата публикации: 28-09-2026 19:00:00

Honda's new "Base to Captain" campaign links the 2027 Passport TrailSport SUV to the brand's real space exploration research, including a reusable rocket test. The multi-channel effort may signal a broader push to connect product innovation with emotional brand storytelling.

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Spot for Honda Passport TrailSport highlights the brand's research and development in space exploration

By Matthew Schwartz    September 28, 2026     3-minute read

Honda's new "Base to Captain" campaign links the 2027 Passport TrailSport SUV to the brand's real space exploration research, including a reusable rocket test. The multi-channel effort may signal a broader push to connect product innovation with emotional brand storytelling.

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