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Get ready: Apple sets iPhone Duo pre-pre-ordering date

Дата публикации: 30-09-2026 11:43:32

Macworld



Apple unveiled its late-2026 iPhones (the iPhone 18 Pro, 18 Pro Max, and Duo) at a single event earlier this month, but admitted not all of them would be released at the same time. As reported even before the event, the two Pro models went on sale on September 18, but the Duo won’t be available until October. October 23, to be exact, with pre-orders commencing on October 16.
In a semi-surprising turn of events, however, Apple has now announced that October 16 isn’t the very earliest customers will be able to begin their purchase journey. According to updated verbiage on the iPhone Duo product page, as spotted by eagle-eyed Reddit users, we are cordially invited to “come back on 10.12 to get ready for pre‑order.” This is then followed by the same dates that had previously been announced: “Pre-order starting at 5:00 am PT on 10.16. Available starting 10.23.”
If availability starts on October 23, and pre-ordering on October 16, what exactly will happen on October 12? What does it mean to “get ready” for pre-order?
Happily, this isn’t the first time Apple has allowed customers to use this option. And based on past behavior, we can report that it essentially allows you to do everything necessary to place an order up to but not including clicking the final buy button. You’ll be able to go into the Apple Store app and pre-select your desired color and storage allocation, decide whether or not to use financing and/or trade-in on an older device, choose a carrier, and so on.
(As noted by a commenter in the Reddit thread, you can already start the process by “pre-saving” an iPhone Duo configuration in the Apple Store app, but the Get Ready process is much more thorough.)
All of this preliminary work makes the purchase on pre-order day a single-tap process, which could save you valuable time if, as is likely, Apple hasn’t made as many iPhone Duos as it hoped to and supplies quickly run out. It could make the difference between getting your hands on a brand-new iPhone Duo and having to wait months for a restock, and early adopters would be advised to take any advantage they can get.


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David Price

Editor, Macworld

News

Sep 30, 2026

Apple unveiled its late-2026 iPhones (the iPhone 18 Pro, 18 Pro Max, and Duo) at a single event earlier this month, but admitted not all of them would be released at the same time. As reported even before the event, the two Pro models went on sale on September 18, but the Duo won’t be available until October. October 23, to be exact, with pre-orders commencing on October 16.

In a semi-surprising turn of events, however, Apple has now announced that October 16 isn’t the very earliest customers will be able to begin their purchase journey. According to updated verbiage on the iPhone Duo product page, as spotted by eagle-eyed Reddit users, we are cordially invited to “come back on 10.12 to get ready for pre‑order.” This is then followed by the same dates that had previously been announced: “Pre-order starting at 5:00 am PT on 10.16. Available starting 10.23.”

If availability starts on October 23, and pre-ordering on October 16, what exactly will happen on October 12? What does it mean to “get ready” for pre-order?

Happily, this isn’t the first time Apple has allowed customers to use this option. And based on past behavior, we can report that it essentially allows you to do everything necessary to place an order up to but not including clicking the final buy button. You’ll be able to go into the Apple Store app and pre-select your desired color and storage allocation, decide whether or not to use financing and/or trade-in on an older device, choose a carrier, and so on.

(As noted by a commenter in the Reddit thread, you can already start the process by “pre-saving” an iPhone Duo configuration in the Apple Store app, but the Get Ready process is much more thorough.)

All of this preliminary work makes the purchase on pre-order day a single-tap process, which could save you valuable time if, as is likely, Apple hasn’t made as many iPhone Duos as it hoped to and supplies quickly run out. It could make the difference between getting your hands on a brand-new iPhone Duo and having to wait months for a restock, and early adopters would be advised to take any advantage they can get.

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