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Kylie Kelce has been a bareMinerals fan since high school. Decades later, she’s still reaching for the brand’s iconic mineral foundation.

As heard on Not Gonna Lie with Kylie Kelce, the loose powder foundation gives her the complexion she wants without making her freckles disappear, making it an especially appealing pick for anyone who prefers makeup that still looks like skin. Kelce loves the way the foundation gives her a blurred, buildable finish while allowing her natural freckles to show through. Her go-to is the brand’s Original Loose Mineral Foundation SPF 15, which is currently available on Amazon for $40.

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Get the bareMinerals Original Loose Mineral Foundation SPF 15 for $40 at Amazon! Please note, prices are accurate as of the publishing date but are subject to change.

The appeal is easy to understand: The loose mineral formula can be layered from sheer to fuller coverage, so you can customize how much complexion coverage you actually want. It also has mineral SPF 15 and a lightweight, breathable finish, making it a versatile option for everyday makeup.

And while Kelce’s reason for sticking with it is personal, the formula has plenty of features that explain its longevity. The five-ingredient formula uses minerals including titanium dioxide, zinc oxide, mica and iron oxides, and bareMinerals says it delivers a naturally luminous finish while helping blur the appearance of pores and imperfections.

Amazon shoppers are also giving the longtime staple plenty of love. One shopper loves how many color options the brand offers, noting how you can “easily find shades that match your skin tone, ensuring a seamless and natural look.”

Another shopper echoed Kelce’s sentiments, raving about the “soft, natural finish” this foundation gives “without looking heavy or overly matte.”

If you’ve been searching for a foundation that evens things out without completely masking your natural complexion, Kelce’s longtime beauty staple is worth a look. Shop the mineral foundation for $40 on Amazon!

See it

Get the bareMinerals Original Loose Mineral Foundation SPF 15 for $40 at Amazon! Please note, prices are accurate as of the publishing date but are subject to change.

Looking for something else? Explore more loose powder foundations here and don’t forget to check out all of Amazon’s Daily Deals for more great finds!

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