Today, the company opened Devon’s Point, which spans 34,000 square feet in east London and brings together AI-powered, virtual, and human-led production under one roof. Operated by WPP Production, the company’s global division of 10,000 production professionals, it is also home to creative technology studio HEX and integrates agentic marketing platform WPP Open.

Devon’s Point is the first of several production hubs that WPP plans to open around the world. 

The London studio follows the launch of WPP Production in February, after WPP restructured into four business units—production, media, creative, and enterprise solutions—as part of its Elevate28 turnaround plan to simplify its operating model and return the company to growth.